Jurnal Manajemen USNI
Vol 6 No 1 (2021): Volume 6 No 1 Tahun 2021

PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE DI SENAYAN CITY

Niken Aprilia (Unknown)
Tukidi (Unknown)

Article Info

Publish Date
01 Aug 2021

Abstract

This study aims to determine the effect of product quality, price, and brand image on purchasing decisions for Converse shoes in Senayan City. This research design is causal quantitative. The population in this study are all consumers who use Converse products and the research sample conducted is 115 respondents, the sampling technique used is Nonprobability Sampling, and compiling the sample based on Accidental Sampling. Methods of data analysis using the instruments used, classical assumption test, and hypothesis testing. The results showed that Product Quality (X1), Price (X2), and Brand Image (X3), both simultaneously and partially had a positive and significant effect on Purchase Decisions.

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Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...