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All Journal ELS Journal on Interdisciplinary Studies in Humanities
Fathu Rahman, Fakhriawan
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Shift of Honorifics due to The Promotion As A Government Official: Comparative Study Sukmawaty, Sukmawaty; Andini, Citra; Fathu Rahman, Fakhriawan
ELS Journal on Interdisciplinary Studies in Humanities Vol. 5 No. 1 (2022): March
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.269 KB) | DOI: 10.34050/elsjish.v5i1.20817

Abstract

The general public claims that there are socially agreed rules of honor and that the use of honorary titles is a matter of complying with those rules, and researchers often claim this too. This research aims to identify the kinds of the honorifics used by English and Buginese Bone language, and to analyze the use of the honorific in used English and Buginese Bone focused on the shift of honorifics due to the promotion as a government officer. This was comparative study between English and Buginese language in respect someone in order to highlight the social status and rank of job and to show respect and to dignify social status. This research used the descriptive qualitative method while the English data were obtained through the English movies that are Black Widow, and The Intern, as well as the news posted at BBC news.com about people who receive awards in the form of titles while Buginese data were obtained through the participants recording and note-taking. The research result show that in English almost every year the country's leaders give royal titles to people who excel in their respective careers, and the title is recognized by the state, the title "sir" for men while "dame" if she is a woman and it put in front of their names, while Buginese Bone has hierarchical system was mention that different rank of job make different honorific and it used to respect and dignify someone’s status, this form used honorific lexemes such as tabe’, ndi’, iye’, puang, and petta cama’, beside in order to show respect in English utterances by immediately greeted by name, such as Paul, George, Clara and Jane because in English the name is more important than the title.
The Study of Japanese Women in the Facial Treatment Advertisement: A Semiotics Perspective of Pierce’s Theory Andini, Citra; Sosrohadi, Somadi; Fairuz, Fairuz; Dalyan, M.; Fathu Rahman, Fakhriawan; Hasnia, Hasnia
ELS Journal on Interdisciplinary Studies in Humanities Vol. 5 No. 2 (2022): June
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.101 KB) | DOI: 10.34050/elsjish.v5i2.21592

Abstract

This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK II advertisement and to describe the slogan “Rasakan kekuatan PITERA untuk kulit tampak sebening kristal” in the Facial Treatment Essence SK II advertisement so that it can influence consumers. Meanwhile, the beauty of cosmetic users is always physically visible, even the model to introduce this product is Imma, a virtual model girl created by CGI (Computer-generated Imagery). Some of the advantages in this product are visualized by Imma, namely bright and glowing white skin. Imma has become an icon for this product because the advantages that it offers are all seen in Imma, and the standard of beauty described by Japan and the way to be beautiful like this virtual model girl is to apply the Facial Treatment Essence SK II product. This research uses a qualitative descriptive method to analyze data which maps which include icons, indexes and symbols. The result of this research indicates that the Japanese beauty standards shown by this ad are like Imma and to have skin like her, the right skincare is Facial Treatment Essence SK II and according to its slogan, "Feel the power of PITERA for crystal clear skin".
Co-Authors Citra Andini Dalyan, M. Fairuz Quzwain hasnia, Hasnia Sosrohadi, Somadi Sukmawaty Sukmawaty, Sukmawaty