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All Journal Journal Of Management Science (JMAS) Jurnal Mantik Jurnal Cahaya Mandalika
I Made Darsana
Institut Pariwisata Dan Bisnis Internasional Denpasar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Influence of leadership and loyalty on employee performance at royal regantris kuta during the covid-19 pandemic Nyoman Surya Wijaya; Kadek Fricilya Aryantika; I Made Darsana
Junal Ilmu Manajemen Vol 6 No 1 (2023): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i1.204

Abstract

This is quantitative research conducted to examine the effect of leadership and loyalty on employee performance at Royal Regantris Kuta during the COVID-19 pandemic. The sample used was 32 people using the saturated sampling method consisting of all employees of the Royal Regantris Kuta. Data collected with likert scale questionnaire given to all samples, interviews and document recording. The data analysis technique used classicalassumption, coefficient of determination, multiple linear regression, T test and F test. The results are: (1) leadership variables had a significant positive effect on employee performance; (2) loyalty variable has a significant positive effect on employee performance; and (3) leadership and loyalty variables show simulant effect on employee performance.
PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN I Gusti Ngurah Bagus Suarna Putra; Miko Andi Wardana; I Made Darsana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1387

Abstract

Strategy implementation digital marketing is the right choice to attract tourists, and help restore Indonesian tourism after the COVID-19 pandemic. Carangsari Tourism Village continues to increase innovation and creativity to attract visitors. While conventional promotions cannot be carried out, Carangsari Tourism Village develops promotions in many ways digital so that the process of conveying information by word of mouth is digital increasingly supported. This study aims to determine the influence digital marketing and electronic word of mouth mediated by interest in visiting on the decision to visit tourists in Carangsari Tourism Village. This study uses a quantitative approach. Data were collected through questionnaires, direct interviews, and literature. The sampling technique used in this study is accidental sampling. Respondents from this study were 176 people who had visited Carangsari Tourism Village. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that digital marketing significant effect on the decision to visit, EWOM significant influence on the decision to visit, digital marketing significant effect on interest in visiting, EWOM significant effect on the intention to visit, the intention to visit has a significant effect on the decision to visit, digital marketing which is mediated by interest in visiting has a significant effect on visiting decisions, and EWOM which is mediated by interest in visiting has a significant effect on visiting decisions
Community-based development of suli tourism village, salahutu district, Central Maluku Regency, Maluku Province Hellen Sarita De Lima; Francisca Titing Koerniawaty; I Made Darsana
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4335

Abstract

Suli Village is located in Subdistrict of Salahutu, which is rich of its Nature, Culture, Culinary and History. The area is divided into 4 (four) villages namely, Amalatuei village, Latuslamu village, Wainusalaut village and Amarumatena village. This division has both direct and indirect influence toward the management of tourism attractions in the area. Suli Village has been designated as Tourism Village since 2021 by the Regent of Central Maluku Regency, however, there was no coordination neither with Suli Village nor with the village community. Even though the people of Suli Village really wanted to be involved. Tourist attractions aside from Natsepa Beach, have not been determined as tourist destination. This research aims to identify opportunities, challenges and threats that may affect the sustainability of tourism attractions and environment in Suli Village, as well as observing the role of government, people's character and capabilities to be contributed to supporting the development of a tourist village and formulate community – based tourism village development strategies program. This research utilizes descriptive qualitative methods and analysis of development strategies using SWOT (IFAS EFAS) which produces 4 (four) strategic aspects, namely destination aspects, management aspects, institutional aspects and marketing aspects.The results of the study showed that the Central Maluku Regency Government has not played a serious role in the development of Suli Tourism Village attractiveness, as there is not any blueprint available, the facilities and infrastructures have not met the requirements of tourism standards.
Co-Authors Francisca Titing Koerniawaty Hellen Sarita De Lima I Gusti Ngurah Bagus Suarna Putra Kadek Fricilya Aryantika Miko Andi Wardana Wijaya, Nyoman Surya