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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Branding: Jurnal Manajemen & Bisnis
Andi Asy'hary J. Arsyad
Universitas Pejuang Republik Indonesia Makassar
Economics, Econometrics & Finance Social Sciences

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Journal : Branding: Jurnal Manajemen

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THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY Andyan Pradipta Utama; John Christianto Simon; Fitri Nurlaela; Iskandar iskandar; Andi Asy'hary J. Arsyad
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31922

Abstract

This article examines the impact of the boycott movement against Israeli products on brand perception and customer loyalty among Muslim consumers, primarily through an extensive literature review. It investigates how the socio-political context of the boycott influences Muslim consumers' perceptions and attitudes towards these brands. The study synthesizes findings from various scholarly articles, reports, and case studies to understand the dynamics between political activism and consumer behavior. Key insights reveal a notable shift in brand image and loyalty, underscoring the critical role of political and ethical considerations in shaping consumer choices. This comprehensive analysis contributes to the broader discourse on consumer behavior in politically sensitive environments and offers strategic insights for businesses in managing brand reputation amidst socio-political challenges.
Co-Authors Ahmad Khairul Nuzuli Andyan Pradipta Utama Fitri Nurlaela Iskandar iskandar John Christianto Simon M Tahir Ofi Hidayat Sony Tian Dhora