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All Journal Jurnal Riset Entrepreneurship DedikasiMU: Journal of Community Service
Elif Nashikhatul Maziyah
Universitas Muhammadiyah Gresik
Religion Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences

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ANALISIS USAHA PRODUK KERUPUK “ABIDZAR” DI DESA UJUNGPANGKAH DENGAN METODE SMART BUSINESS MAP Elif Nashikhatul Maziyah; Vembri Aulia Rahmi
Jurnal Riset Entrepreneurship Vol 6 No 1 (2023): (Edisi Pebruari) Volume 6, Nomor 1, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i1.5145

Abstract

This study aims to analyze Small, Micro and Medium Enterprises (MSMEs) of processed cracker products in UjungPangkah Village using 3 informants, namely 1 owner and 2 workers, 8 consumers and 3 competitors. The research was conducted using a qualitative descriptive analysis method with the Smart Business Map (SBM), namely analyzing the Playing Field, Market Landscape and Operational Profitability sections. This research can be used by MSME processed crackers in determining business direction, market share, compliance with customer needs, appropriate appropriate technology to increase revenue. The results of the analysis using the SBM method show the health condition of the business which will later identify problems in it that need to be implemented immediately by a new strategy or solution. This study has limitations on the research object, which is only focused on cracker traders and parameters that are seen only on the health of the Abidzar cracker MSE business.
PENINGKATAN KAPABILITAS ’’ENTREPRENEURSHIP OF SMECTRA’’ DALAM MENGHADAPI ERA INDUSTRI 5.0 Aries Kurniawan; Beni Dwi Komara; Elif Nashikhatul Maziyah; Djoko Soelistya
DedikasiMU : Journal of Community Service Vol 5 No 1 (2023): DedikasiMU Maret 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v5i1.5411

Abstract

SMK NU Gresik has 736 students with the number of graduations reaching 225 per year. However, the development of IT (Information Technology) and globalization has influenced companies to innovate in industrial automation. As a result, less job opportunities and reduced absorption of SMK NU Gresik graduates in IDUKA (Industrial and Business World). The location plan for the implementation of the Community Partnership Program (PKM) is at the Gresik NU SMK which has the potential to carry out entrepreneurial development activities and business development. In addition, SMK NU Gresik has the potential to become a school that produces entrepreneurs by embedding entrepreneurial concepts holistically or involving cognitive, affective and psychomotor domains. Entrepreneurship lessons should be provided with a larger and more dominant portion when compared to other subjects that are oriented towards cognitive intelligence. The objectives of implementing PKM activities are; 1. Prepare students to enter the workforce and business world and develop a professional attitude. 2. Prepare students to be able to choose careers, be competent and able to develop themselves. 3. Preparing the middle level workforce to fill the needs of industry and the world of work at this time and in the future. 4. Prepare graduates to become productive, adaptive and creative citizens with a science and technology perspective. Through coaching in this PKM program, it can improve entrepreneurial spirit and skills so that they are ready to enter the industrial world and the business world.
Co-Authors Aries Kurniawan Beni Dwi Komara Vembri Aulia Rahmi