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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Valid Jurnal Pengabdian
Sopian Saori
Sekolah Tinggi Ilmu Ekonomi AMM
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Pemberdayaan Masyarakat Dalam Menumbuhkan dan Meningkatkan Kompetensi Berwirausaha Pasca Pandemi COVID-19 Agus Khazin Fauzi; Baiq Desthania Prathama; Sopian Saori; I Nengah Arsana; Yusi Faizhatul Octavia
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1277.686 KB) | DOI: 10.31949/jb.v4i1.4388

Abstract

Since the occurrence of Covid-19, many people in the surrounding community have lost their jobs or the bussines they are involved in have closed so that the impact on income has decsreased. As an effort to overcome this,in order to survive and produce an economy for the family, it is necessary that the community has entrepreneurial competencies including innovation and creativity. Because, so far in the field there are still many hamlet or village potentials that have not been optimized. On the other hand, there are many business actors who have been around for a long time but the haven't developed because they are not well known by the wider community. Through this community service, the community is empowered by being trained to utilize waste glass bottles or peanuts to produce new products that are more efficient and have added value, the community is introduced to the use of social media and the importance of having a product brand so that it's better known to the wider community. So, when living in the age of technology, information on facilities and support possessed by business actors, such as QRIS accounts, is useful when consumers make non-cash transactions. Do not forget too, the importance of business actors in terms of financial management so that they know the development of their business. The result of this community service is that the entrepreneurial competence of the community is growing, such as producing new products, using information technology media as a means of promotion and non-cash transactions as well as financial management insights so that they are able to compete with other businesses.
PENERAPAN STRATEGI MARKETING GUNA MENINGKATKAN VOLUME PENJUALAN PADA INDUSTRI TAHU DAN TEMPE GUFRON DI KELURAHAN KEKALIK JAYA KECAMATAN SEKARBELA KODYA MATARAM Erviva Fariantin; Endang Kartini; Lalu Mimbar; Sopian Saori
Valid Jurnal Pengabdian Vol. 1 No. 3 (2023)
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk mengenalkan dan menerapkan strategi marketing baik secara offline maupun secara online guna meningkatkan volume penjualan. Mitra dalam pengabdian ini adalah pelaku usaha Industri Tahu dan Tempe Gufron yang terletak di Kelurahan Kekalik Jaya Kecamatan Sekarbela Kodya Mataram. Masalah utama yang dihadapi mitra adalah kurangnya pengetahuan dalam memasarkan produk yang dihasilkan baik secara offline (konvensional) maupun secara online. Rendahnya pengetahuan pemasaran akan berdampak pada rendahnya volume penjualan yang berpengaruh bagi pengembangan usaha. Solusi yang ditawarkan dalam pengabdian masyarakat ini adalah melalui program konsultasi pendampingan oleh tim dosen. Target program adalah adanya peningkatan pengetahuan mitra baik terkait strategi marketing dan kemampuan dalam penerapan digital marketing. Metode pelaksanaan kegiatan pengabdian masyarakat dilakukan dengan memberikan tutorial dan pendampingan dalam pengenalan strategi marketing baik secara konvensional maupun digital marketing. Hasil kegiatan memperlihatkan antusias mitra yang sejak awal selalu memperhatikan dan banyak bertanya untuk kelangsungan usahanya.
Co-Authors Endang Kartini Fariantin, Erviva Fauzi, Agus Khazin I Nengah Arsana Lalu Mimbar Yusi Faizhatul Octavia