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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI
Agustian Galih Lisanto
UPN "Veteran" Jawa Timur
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PERAN AKUN INSTAGRAM @dr.tirta SEBAGAI INFLUENCER DALAM EDUKASI PENCEGAHAN COVID-19 DI MEDIA SOSIAL INSTAGRAM: ANALISIS ISI KONTEN INSTAGRAM @dr.tirta Agustian Galih Lisanto; Saifuddin Zuhri; Dyva Claretta; Catur Suratnoaji
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2023): Januari 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

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Abstract

In the current COVID-19 pandemic, social media and its influencers have a big role in disseminating information. As an influencer, @dr.tirta uses it to educate on COVID-19 prevention through the content he creates. Informal education through social media that occurs on the basis of a sense of care and responsibility to followers on Instagram. This study uses a qualitative content analysis method according to Holsti. This study aims to look at the content about COVID-19 education uploaded to the @dr.tirta Instagram account about COVID-19 prevention education. The results in this study indicate that the COVID-19 prevention education content created by the @dr.tirta account has two categories, namely the COVID-19 information category and vaccine information. Uploading content with @dr.tirta's direct and firm style of delivery is one of the factors for the @dr.tirta account to become one of the most noticed influencers during the pandemic era. The content created is easier because @dr.tirta also uses common language that is easily accessible to ordinary people.
Co-Authors DR. CATUR MSI SURATNOAJI Dyva Claretta Zuhri, Saifuddin