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BRAND IMAGE, PRODUCT QUALITY, PRICE, DAN INTEREST BUYING PADA MS GLOW Evieana R Saputri; Hermala Kusumadewi; Rafly Galih Saputra
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13583

Abstract

This study aims to find out that brand image, product quality, and price affect the interest in buying MS Glow products. The method used in this study is a quantitative method using multiple linear regression analysis. The research data was obtained through distributing questionnaires with sampling, the population determination that I used with the random sampling technique used totaled 57 respondents taken from students. The results of this study indicate that brand image and product quality affect interest buying of MS Glow products. Meanwhile, simultaneous testing shows that brand image, product quality and price affect interest buying of MS Glow products.
Perilaku Investor dalam mengambil keputusan: Studi kasus di Indonesia Evieana R Saputri
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Journal of Economics and Business UBS
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.131

Abstract

Pada era globalisasi saat ini, generasi muda sudah melek akan investasi dan mereka diberikan kesempatan besar oleh pasar modal Indonesia untuk dapat terjun ke dunia investasi. Tujuan dilakukannya penelitian ini guna mengetahui bagaimana perilaku investor dalam mengambil keputusan investasi. Penelitian dilakukan dengan menggunakan metode eksperimen. Metode eksperimen dilakukan dengan memberikan perlakuan pada variabel penggembalaan. Partisipan yang menjadi subjek eksperimen berjumlah 82 orang dengan Pendidikan minimal strata-1 (S1) di Perguruan Tinggi Yogyakarta dengan kriteria subjek yaitu subjek mengikuti unit kegiatan mahasiswa pasar modal atau mengikuti mata kuliah pasar modal. Subjek akan bertindak sebagai investor. Rancangan percobaan ini menggunakan rancangan faktorial 2x1 antar subjek. Hasil dari penelitian ini menunjukkan bahwa penggembalaan dan pengalaman mempengaruhi pengambilan keputusan investasi. Hasil penelitian menunjukkan bahwa semua hipotesis terdukung.
Pengujian Rasio Keuangan Terhadap Financial Distress: Bukti Di Indonesia Herbowo Herbowo; Evieana Riesty Saputri
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 26, No 1 (2023)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v26i1.805

Abstract

This study aims to determine the effect of solvency ratios, activity ratios, and profitability ratios on the financial distress conditions of manufacturing companies listed on the Indonesia Stock Exchange for the 2016-2020 period. The sampling technique in this study used purposive sampling. The independent variables in this study are the Debt Ratio, the Total Assets Turn-Over, and the Net Profit Margin. The dependent variable in this study is the condition of financial distress. The results of this study indicate that Total Assets Turn-Over has a significant effect on the financial distress condition, while the Debt Ratio and Net Profit Margin have no significant effect on the financial distress condition of manufacturing companies listed on the Indonesia Stock Exchange. Simultaneously, Debt Ratio, Total Assets Turn-Over, and Net Profit Margin have a significant effect on the financial distress.
Solvency, Profitability, and Financial Performance Hermala Kusumadewi; Evieana Riesty Saputri; Andriono Eko Yuniarto
Telaah Bisnis Vol 24, No 1 (2023): July 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i1.376

Abstract

This study set out to ascertain how solvency and profitability impacted financial performance. Using a purposive sampling technique, a mining business in the coal subsector that will be listed on the Indonesia Stock Exchange between 2016–2022, serves as the research sample. The debt to equity ratio (DER) is used to assess the solvency variable. Total assets turnover (TATO), a measure of asset utilization, and net profit margin (NPM), a measure of operating performance, are used to measure the profitability variable. Return on total assets (ROA) is a metric used to assess financial performance. The findings of this study show that all independent variables—DER, TATO, NPM, and ROA—affect the dependent variable of financial performance simultaneously and partially.
Perilaku keuangan, dan locus of control, memengaruhi keputusan investasi dengan literasi keuangan sebagai moderasi Evieana R Saputri; Tio Waskito Erdi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 12 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research conducted aims to test the influence of the variables contained in the study. This research was conducted from February to May 2023.  Data collection was carried out using a questionnaire.  The sample used in this study were students majoring in accounting in Yogyakarta, and the respondents in the study totaled 250 people with purposive sampling technique. The analysis technique used used the Structural Equation Model (SEM) based on Partial Least Squares (PLS). The results showed that financial behavior affects investment decisions, locus of control has a positive effect on investment decisions. Financial literacy is able to strengthen the relationship between financial behavior on investment decisions, and financial literacy is able to strengthen the relationship between locus of control on investment decisions. Based on the results of the analysis of the research that has been tested, it can be concluded that financial behavior, locus of control, and financial literacy affect investment decisions. The existence of financial literacy as moderation can strengthen the relationship between financial behavior variables and locus of control on investment decisions.
Analisis Rasio Solvabilitas, Likuiditas, dan Aktivitas Terhadap Kinerja Keuangan Perusahaan di Sektor Perdagangan yang Terdaftar di BEI Periode 2016-2020 Evi Grediani; Evieana Saputri; Hanifah Hanifah
Jurnal Ilmiah Akuntansi dan Keuangan Vol. 11 No. 1 (2022): Jurnal Ilmiah Akuntansi dan Keuangan: January - June 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v11i1.62

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh rasio solvabilitas, likuiditas, dan aktivitas terhadap kinerja keuangan perusahaan di sektor perdagangan yang terdaftar di BEI periode 2016-2020. Solvabilitas diproksikan dengan debt to assets ratio (DAR) dan debt to equity ratio (DER), likuiditas diproksikan dengan current ratio (CR), aktivitas diprosikan dengan total asset turn over (TATO), sedangkan kinerja keuangan perusahaan diproksikan dengan Return on Assets (ROA). Penelitian ini tergolong penelitian kausal komparatif. Populasi dalam penelitian ini adalah perusahaan perdagangan yang terdaftar di BEI sejumlah 92 perusahaan. Jumlah sampel sebanyak 53 perusahaan yang diambil melalui teknik purposive sampling. Analisis data yang digunakan yaitu analisis deskriptif sedangkan uji yang digunakan adalah uji asumsi klasik dan uji hipotesis. Untuk meganalisis data menggunakan metode statistik yaitu analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa variabel DAR, CR, dan TATO berpengaruh secara signifikan terhadap ROA, sedangkan DER tidak memiliki pengaruh secara signifikan terhadap ROA.
Pengaruh Pendapatan Asli Daerah dan Belanja Modal Terhadap Pertumbuhan Ekonomi di Kota Semarang Evieana R Saputri
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Journal of Economics and Business UBS
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v2i6.845

Abstract

Tujuan dari penelitian ini adalah mengetahui apakah pendapatan asli daerah dan belanja modal mempengaruhi pertumbuhan ekonomi di kota Semarang. Penelitian ini menggunakan data sekunder yang bersumber dari laporan realisasi APBD Pemerintah Kota Semarang. Uji yang dilakukan menggunakan uji F dan Uji T. Hasil pengujian yang dilakukan dapat disimpulkan bahwa pendapatan asli daerah dan belanja modal berpengaruh terhadap pertumbuhan ekonomi. Selain itu juga pendapatan asli daerah yang berpengaruh terhadap pertumbuhan ekonomi.