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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi MANAJEMEN DEWANTARA Journal of Economics and Business UBS Telaah Bisnis Jurnal Ilmiah Akuntansi dan Keuangan
Evieana R Saputri
Politeknik YKPN Yogyakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : MANAJEMEN DEWANTARA

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BRAND IMAGE, PRODUCT QUALITY, PRICE, DAN INTEREST BUYING PADA MS GLOW Evieana R Saputri; Hermala Kusumadewi; Rafly Galih Saputra
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13583

Abstract

This study aims to find out that brand image, product quality, and price affect the interest in buying MS Glow products. The method used in this study is a quantitative method using multiple linear regression analysis. The research data was obtained through distributing questionnaires with sampling, the population determination that I used with the random sampling technique used totaled 57 respondents taken from students. The results of this study indicate that brand image and product quality affect interest buying of MS Glow products. Meanwhile, simultaneous testing shows that brand image, product quality and price affect interest buying of MS Glow products.
Co-Authors Andriono Eko Yuniarto Evi Grediani Hanifah Hanifah Herbowo Herbowo Hermala Kusumadewi Rafly Galih Saputra Tio Waskito Erdi