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All Journal Management of Education: Jurnal Manajemen Pendidikan Islam PRASASTI: Journal of Linguistics Cendekia: Jurnal Pendidikan dan Pembelajaran Berajah Journal International Journal of Social Science, Education, Communication and Economics Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Al-Istinbath: Jurnal Hukum Islam International Journal of Education and Digital Learning (IJEDL) SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan International Journal of Economics, Management and Accounting
Usman Jayadi
Lafadz Jaya Publishing, Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Cendekia: Jurnal Pendidikan dan Pembelajaran

 1 
BENTUK, FUNGSI, DAN MAKNA LELAKAQ SASAK SEBAGAI MEDIA KAMPANYE CALON WALIKOTA MATARAM Usman Jayadi
Cendekia: Jurnal Pendidikan dan Pembelajaran Vol. 11 No. 1 (2017): April 2017
Publisher : Center of Language and Cultural Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (138.022 KB) | DOI: 10.30957/cendekia.v11i1.255

Abstract

In Lombok Island, Lelakaq Sasak is one of the important cultures used to give suggestion to people. Nowdays Lelakaq Sasak are used as campaign media e.g. elections for head village, legislative, regency and governor to attract constituent. The goal of this research is to know how Lelakaq  types and function used in Mataram regency campaign. Data were collected using observation, quotation, document, and were analyzed using structural analysis, semiotic and hermeneutic. The results showed some types of Lelakaq used for campaing in Mataram regency election existed. Structural analysis found Lelakaq was used in terms of theme and advice. In semiotic, Lelakaq was presented in terms of metaphor, hyperbola. In hermeneutic Lelakaq apperead in terms of sounds, aliteration, association, diction. Lelakaq functioned as entertaint, stimulus and advice. The purpose of Lelakaq is about to describe event and feeling and in the campaign lelakaq was represented to give moral value, material, spiritual and people’s  visualisation.  
Co-Authors Amin Sadiqin Cindy Clara Fazila Monivatu Zahda Hamidah binti Tsuraya Hapipi Hapipi I Made Darsana Irma Suriyani Isti Shintya Utami Kasim Sahreen Lia Endayani Liswati Liswati R, Riinawati Riinawati R Wahyu Abdul Jafar Zainul Muttaqin Zulfikri Zulfikri