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All Journal Jurnal Manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Aidhawani Aidhawani
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Segmenting, Targeting, Positioning dalam Pemasaran Global Khori Ayu Tridyanthi; Aidhawani Aidhawani; Aditya Fadillah; Adinda Sefina Annisa; Suhairi Suhairi
MAMEN: Jurnal Manajemen Vol. 2 No. 1 (2023): Januari 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i1.1614

Abstract

Generally, if a company wants to get sales from the goods or services they create, it needs a process of marketing activities. Competition in the increasingly tight business world will make it imperative for every company to determine the right policies in order to be able to push the goals and desires of the company. This requires an analysis of the right strategy for the company with the STP strategy which is called segmenting, targeting and positioning. The method used in this study uses the Library Resources method, which is a method used by searching for data sources originating from library research. Segmenting strategies in global marketing by setting segment sizes, growing segments, knowing the costs of using segments, making adjustments, knowing the competitive position. Targeting strategy in global marketing by way of single market concentration, product specialization, selective specialization, total coverage. The stages of developing a positioning strategy by identifying competitive advantages, creating advantages, and evaluating the reaction of the target market.
Sistem Informasi Manajemen Menggunakan Database Karyawan Dalam Melakukan Perhitungan Penggajian Pada Percetakan UD Wahyu Aidhawani Aidhawani; Muhammad Irwan Padli Nasution
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): JULI : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i3.52

Abstract

Human resources play an important role in helping an organization or company achieve its goals, and as a result, business growth is highly dependent on employee performance. Each employee receives a salary directly from the company, which is distributed at a time determined by the company, in accordance with the terms of the employee agreement with the company. UD Wahyu Printing is still doing it. At the UD Wahyu printing press, payroll calculation activities are still carried out manually using a calculator and manual recording which causes errors in calculating an employee's salary, so an electronic system must be created to overcome this problem. As for a goal to be achieved in this research is to perform a salary calculation of employees by implementing an automatic payroll system to make it more effective and efficient. This study uses a type of qualitative research with interviews and direct observation methods. The results of this study through the stages of implementation and trials carried out that the employee payroll information system at the UD Wahyu printing press can link payroll information with employee attendance procedures, and the data is stored in a database so that reports can be printed. And the system can provide facilities to employees regarding payroll calculations.
Co-Authors Adinda Sefina Annisa Aditya Fadillah Khori Ayu Tridyanthi Nasution, Muhammad Irwan Padli