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All Journal Jurnal Manajemen Pelayanan Hotel
Putri Aulia Ardani
National University, South Jakarta
Social Sciences Other

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THE EFFECT OF BRAND IMAGE AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY (CASE STUDY AT REDDOORZ HOTEL NEAR BOTANI SQURE MALL BOGOR) Putri Aulia Ardani; Putri Indriani
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060206

Abstract

ustomer loyalty is an impulse and consumer behavior to make purchases repeatedly and to build customer loyalty, it can be used as a very valuable asset for the company. This study aims to examine the effect of brand image and customer satisfaction on customer loyalty at Reddoorz Hotel Near Botani Square Mall, Bogor. The population in this study are consumers who visit Reddoorz Hotel Near Botani Square Mall, Bogor. And the sample used was 30 respondents based on the incidental sampling technique, that is, anyone who coincidentally met the researcher could be used as a sample. Research data was obtained from the results of distributing questionnaires to respondents. The analytical method used is multiple linear regression analysis with SPSS version 25. The results of the analysis show that the brand image variable (X1) has a positive and significant effect on customer loyalty (Y). However, the significance value of the customer satisfaction variable (X) does not affect customer loyalty (Y) at Reddoorz Hotel Near Botani Square Mall, Bogor, this means that H1 is accepted and H2 is rejected. Keywords: Brand Image, Customer Satisfaction, Customer Loyalty
THE EFFECT OF FOOD QUALITY ON GUEST SATISFACTION OF IBIS ARCADIA JAKARTA HOTEL Putri Indriani; Rizki Nurul Nugraha; Putri Aulia Ardani
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060208

Abstract

This study was conducted to determine the effect of food quality on consumer satisfaction at the Ibis Arcadia Hotel. This study used quantitative methods with a total of 44 respondents. This analysis technique uses a simple regression technique and has Variable X for Food Quality and Variable Y for Consumer Satisfaction. The data collection method in this study used a questionnaire that was measured on a Likert scale. The instrument tests in this study are validity tests, reliability tests, and classical assumption tests (normality tests and linearity tests). For data analysis techniques using simple regression analysis. Test the hypothesis using the t-test. The results showed that food quality has a significant influence on the satisfaction of Ibis Arcadia Jakarta hotel guests. Keywords: Food quality, Customer Satisfaction, Hotel
Co-Authors Nugraha, Rizki Nurul Putri Indriani