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All Journal Jurnal Inovasi Penelitian
Raden Ajeng Dhea Ayu Salsabila
Universitsas Nasional
Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

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PENGARUH HARGA, PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI PENGUNJUNG CAFE CUCI MULUT DEPOK) Joy Hendrick Wittsdy As; Raden Ajeng Dhea Ayu Salsabila; Diah Renno Sulistyo P; Rizki Nurul Nugraha
Jurnal Inovasi Penelitian Vol 3 No 9: Februari 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i9.2456

Abstract

This study aims to examine and analyze the effect of Price, Product and Service Quality on Customer Satisfaction Caffe Washing Mouth Depok. In this study, the data collection method used a survey method with the instrument of distributing questionnaires as many as 100 samples to 100 customers who visited the Caffe Washing Mouth Depok. Analysis of the data in this study using the help of SPSS. The testing techniques of this study include the Validity Test, Reliability Test, Classical Assumption Test, and Multiple Linear Analysis Test. The results showed that price, product and service quality had a positive and significant effect on customer satisfaction by using quantitative research methods.
Co-Authors Diah Renno Sulistyo P Joy Hendrick Wittsdy As Nugraha, Rizki Nurul