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All Journal LACULTOUR: Journal of Language and Cultural Tourism Jurnal Ilmiah Mahasiswa Komunikasi
Ida Ayu Sutarini
Universitas Mataram
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Wonderful Indonesia Brand Awareness to Ubud Writers & Readers Festival Visitors Ida Ayu Sutarini
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa & Pusat Penelitian dan Pengabdian Masyarakat Poltekpar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1519.182 KB) | DOI: 10.52352/lacultour.v1i2.905

Abstract

Wonderful Indonesia brand was designed to strengthen the competitiveness of Indonesia tourism abroad. Wonderful Indonesia collaborates with the Ubud Writers & Readers Festival to support the implementation of an international event in Ubud, Bali. This festival brings about 25.000 local and foreign visitors. This study aimed to determine the extent Wonderful Indonesia brand was recognized by foreign tourists visiting the Ubud Writers & Readers Festival. The method used was descriptive quantitative. During five days of research at the festival, it was found that as many as 8% of the visitors did not know the Wonderful Indonesia brand, while 52% already knew it. This findings has practical implication in which more efforts could be done in order for the Wonderful Indonesia brand reach more foreign visitors.
STRATEGI KOMUNIKASI MENARA CAHAYA BANGSA FOUNDATION DALAM MENCARI DONATUR Ni Nyoman Trisusanti; Baiq Vira Safitri; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Komunikasi Menara Cahaya Bangsa Foundation Dalam Mencari Donatur. Penelitian ini merupakan penelitian deskriptif dengan pendektan kualitatif. Hasil penelitian ini menunjukan bahwa strategi komunikasi yang digunakan Menara Cahaya Bangsa Foundation meliputi pertama, strategi dalam memilih komunikator yaitu yang memiliki kredibilitas dalam taraf pendidikan, memiliki kecakapan dalam berbicara dan berpakaian serta menempati posisi penting dalam masyarakat. kedua, strategi dalam memilih pesan komunikasi yaitu dengan sosialisasi dan melalui media sosial, ketiga, strategi dalam memilih media komunikasi MCBF mengggunakan media sosial seperti Instagram dan Facebook. keempat, kerangka refrensi dan faktor situasi dan kondisi. Kelima, efek yang dihasilkan dari komunikan MCBF yaitu donatur senantiasa menyumbang secara konsisten demi keberlangsungan MCBF dalam menyejahterakan anak-anak. Hasil penlitian juga menggunakan strategi komunikasi meliputi teori penetrasi sosial, yaitu tahapan orientasi, pertukaran penjajakan afektif, pertukaran afektif, pertukaran stabil. Adapun tahapan strategi komuikasi berdasarkan humas: (1) Pencarian fakta/masalah (fact finding) melalui komunikasi public secara langsung maupun tidak langsung. Komunikasi secara langsung melalui interaksi langsung dengan pengunjung saat berada di Narmada Botanic Garden. Komunikasi secara tidak langsung dengan menggunakan media sosial. (2) Perencanaan dan penyusunan program (planning and programming) yaitu: merencanakan sosialisasi, kemudian menentukan media sosial yang digunakan antara lain instagram dan facebook. (3) Action and communicating yaitu melaksanakan apa yang sudah direncanakan. (4) Evaluation antara lain evaluasi setelahkegiatan berakhir, apa yang kurang dari yang sudah direncanakan apa sudah berhasil atau tidak. Kata Kunci: Strategi Komunikasi, Donatur
AKTIVITAS KOMUNIKASI PEMASARAN PADA MEDIA ONLINE INSTAGRAM INSIDE LOMBOK DALAM MENINGKATKAN JUMLAH CLIENT : (STUDI PADA DIVISI MARKETING INSIDE LOMBOK) Ni Putu Ayu Nanda Widyasuari; Eka Putri Paramita; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

ABSTRACT In its empirical reality it is almost impossible to market without communication. Communication is always present in every marketing. The business world needs communication science to explain itself broadly. The existence of online media and determining what media will be used in conducting marketing communications is important, because it is through this media that every idea and idea can be conveyed. Online media is a form of convergence and digitalization of media today so that people are easier to get information. One of the fast-growing online media currently on the island of Lombok is Inside Lombok. To increase the number of Inside Lombok clients, the right marketing communication strategy is needed. This research is a qualitative descriptive research. The informants in this study consisted of key informants and additional informants. Data collection techniques are carried out through interviews, observation, and documentation. Meanwhile, the stage to test the validity of data uses the data sources triangulation technique. The result showed that the marketing communication activities carried out by Inside Lombok in increasing the number of clients by implementing an integrated marketing communication strategy in its planning, uploading content, client testimonials and data in the form of insight are Inside Lombok’s efforts to increase the number of clients. keywords : Marketing communication activities, inside lombok, increasing the number of clients.
Co-Authors Baiq Vira Safitri Ni Nyoman Trisusanti Ni Putu Ayu Nanda Widyasuari Paramita, Eka Putri