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Yeni Arlinda
Politeknik ATI Padang
Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Engineering Industrial & Manufacturing Engineering

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PENGARUH HARGA DAN PERSEPSI KUALITAS TERHADAP MINAT PEMBELIAN ULANG PADA UMKM PECAH BELAH YENI JAPANG Candrianto Candrianto; Yeni Arlinda
JURNAL ILMIAH TEKNOLOGI INDSUTRI (SAINTI) Vol 15, No 2 (2018): VOL 15 NO 2 DESEMBER 2018
Publisher : Politeknik ATI Padang

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Abstract

This study aims to determine the effect of prices and perceived quality on the interest in repurchasing Yeni Japang SME. This research is a causative study with quantitative methods. The sample used in this study were 100 respondents. The results showed that the price had a negative but not significant effect on the intention to repurchase Yeni Japang split MSMEs. This means that if the price of a glass plate increases, the interest in repurchasing decreases or vice versa. This product is very sensitive to price changes. Further perceptions of quality have a significant positive effect on repurchase interest. This means that the customer has a high perception of product quality, it will arouse the interest of customers to repurchase. Perception of quality is one of the determinants of whether a customer will buy a product or not.
Co-Authors Candrianto