SAINTI: Majalah Ilmiah Teknologi Industri
Vol 15, No 2 (2018): VOL 15 NO 2 DESEMBER 2018

PENGARUH HARGA DAN PERSEPSI KUALITAS TERHADAP MINAT PEMBELIAN ULANG PADA UMKM PECAH BELAH YENI JAPANG

Candrianto Candrianto (Politeknik ATI Padang)
Yeni Arlinda (Politeknik ATI Padang)

Article Info

Publish Date
28 Dec 2018

Abstract

This study aims to determine the effect of prices and perceived quality on the interest in repurchasing Yeni Japang SME. This research is a causative study with quantitative methods. The sample used in this study were 100 respondents. The results showed that the price had a negative but not significant effect on the intention to repurchase Yeni Japang split MSMEs. This means that if the price of a glass plate increases, the interest in repurchasing decreases or vice versa. This product is very sensitive to price changes. Further perceptions of quality have a significant positive effect on repurchase interest. This means that the customer has a high perception of product quality, it will arouse the interest of customers to repurchase. Perception of quality is one of the determinants of whether a customer will buy a product or not.

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Journal Info
SAINTI: Majalah Ilmiah Teknologi Industri
Website

Abbrev

SAINTI

Publisher

Politeknik ATI Padang

Subject

Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Engineering Industrial & Manufacturing Engineering

Description

SAINTI: Majalah Ilmiah Teknologi Industri merupakan majalah ilmiah yang diterbitkan oleh unit penelitian dan pengabdian masyarakat Politeknik ATI Padang. Jurnal SAINTI terbit secara berkala yakni persemesteran atau 2 kali dalam 1 tahun yaitu pada bulan Juni dan Desember. Jurnal SAINTI ...