Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Community Empowerment
Erika Putri Wijayanti
Universitas Muhammadiyah Magelang, Magelang, Indonesia
Arts Humanities Education Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Application of the digital marketing ecosystem to MSME Batik Rajah, Magelang City Marlina Kurnia; Tri Wahyu Handayani; Erika Putri Wijayanti; Ahmad Riyanto; Fajar Shidiq Hidayat; Reni Septiana
Community Empowerment Vol 8 No 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.5736

Abstract

This community service aims to overcome the problems of UKM Batik Rajah, Magelang City in terms of marketing, packaging, and financial records. The methods used are outreach, training, and mentoring. The result of this program is repackaging by changing product packaging to utilizing marketplaces and social media for product promotion and sales. With the consistent use of digital marketing, it is believed that the Batik Rajah market will expand so that it can improve people's welfare. In addition, MSMEs Batik Rajah have also updated their financial books so that they can simplify the process of estimating profit and loss and recording daily transactions
Co-Authors Ahmad Riyanto Fajar Shidiq Hidayat Marlina Kurnia Reni Septiana Tri Wahyu Handayani