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FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MEMILIH SURAT KABAR JAWA POS DI WILAYAH KOTA MAGELANG Kurnia, Marlina Kurnia; Aprilliani, Carolina Aprilliani
Jurnal Analisis Bisnis Ekonomi Vol 3 No 1 (2005): Volume 3, Nomor 1, April 2005
Publisher : Universitas Muhammadiyah Magelang

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The economy situation are getting growth rapidly, everyone have opportunity to create any goods with various types and patterns also they free to use their money to purchase any goods they want, so it can influence the companies to take the market compartment on very tight competition. This research aim to get some information about is there any relationship between news quality, news actulization, print equity, sistributon and good taste and consument behaviour either through partial and simultant, and also to know what factors that dominantly influences againts consument behaviour. Population is the subject of research entirely. The population of this research amount to 310 consument which subcriber to Jawa Pos newspaper in Magelang. The methods which used in this reseach was purposive quota sampling. The samples which used in this research amount to 100 respondent from some respondent who qualified with criteria above. The method analysis which used in this research is double regression linear method. The result of this research shows either through simultant and partial between news quality, news actuality, print out quality, distribution and readers taste againts consument behaviour. It shown that the variable of news quality have dominant influence againts consumer behaviour. There is suggested The Jawa Pos newspaper to improve and keep the quality, news actualization, print out quality, distribution and readers taste betterly to influence consument.

LOYALITAS NASABAH PADA BAITUL MAALWATTAMWIL (BMT) BIMA DI MUNTILAN MAGELANG Kurnia, Marlina
Jurnal Analisis Bisnis Ekonomi Vol 9 No 2 (2011): Volume 9, Nomor 2, Oktober 2011
Publisher : Universitas Muhammadiyah Magelang

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Penelitian ini bertujuan untuk mengetahui pengaruh variabel reliability, responsiveness, assurance, empaty dan tangible terhadap loyalitas nasabah KJKS BMT BIMA di Muntilan, baik secara simultan maupun secara parsial . Populasi dalam penelitian ini adalah seluruh nasabah KJKS BMT BIMA di Muntilan. Sampel yang digunakan adalah sebanyak 50 responden dengan teknik accidental sampling. Alat analisis statistik yang digunakan adalah regresi linier berganda, uji F, uji t dan uji R square. Penelitian menunjukkan bahwa reliability, responsiveness, assurance, empaty dan tangible secara simultan berpengaruh secara signifikan terhadap variabel terikat loyalitas nasabah KJKS BMT BIMA. Secara parsial reliability dan tangible berpengaruh signifikan terhadap loyalitas nasabah, sedangkan responsive, assurance dan empaty tidak berpengaruh terhadap variabel terikat loyalitas nasabah KJKS BMT BIMA. Hasil penelitian ini menunjukkan bahwa, terdapat pengaruh yang positif dan signifikan dari variabel bebas yang terdiri dari Reliability, Responsiveness, assurance, empaty dan tangible terhadap loyalitas nasabah pada KJKS BMT BIMA di Muntilan.

Tracer Studi Alumni Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang Pramesti, Diesyana Ajeng; Kurnia, Marlina; Rahardja, Bayu Sindhu
Jurnal Analisis Bisnis Ekonomi Vol 15 No 2 (2017): Volume 15, Nomor 2, Oktober 2017
Publisher : Universitas Muhammadiyah Magelang

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Penelitian ini bertujuan untuk memperoleh umpan balik balik dari alumni dalam rangka perbaikandan pengembangan kualitas dan sistem pendidikan khususnya bagi Jurusan Manajemen, FakultasEkonomi dan Bisnis, Universitas Muhammadiyah Magelang. Penelitian ini menggunakan metodeKuantitatif yaitu survey dengan teknik pengumpulan data menggunakan snowball sampling.Dalamtracer studi ini ingin mengetahui tentang lama masa studi, kegiatan yang pernah diikuti selama menjadimahasiswa, waktu tunggu mahasiswa, jenis pekerjaan saat ini, daya serap sektor kerja para alumni,motivasi bekerja, dan gaji yang diterima. Kuisioner yang disebar dalam penelitian ini sebanyak 250, tetapiyang dapat diolah hanya 86 (34,4%). Hasil yang didapat menunjukkan bahwa masa studi paling banyakditempuh selama 5-6 tahun, waktu tunggu yang diperlukan para alumni untuk mendapatkan pekerjaanrelatif sangat singkat yaitu 1 bulan, sebagian besar alumni bekerja sesuai bidangnya yaitu sektor jasa(perbankan), motivasi mereka untuk bekerja karena gaji yang didapat sebesar antara Rp1.000.000,00 s.d.Rp2.000.000,00.

PENINGKATAN KINERJA PEGAWAI MELALUI PENDIDIKAN DAN PELATIHAN STUDI KASUS BADAN PUSAT STATISTIK KABUPATEN MAGELANG Kurnia, Marlina
Jurnal Analisis Bisnis Ekonomi Vol 5 No 1 (2007): Volume 5, Nomor 1, April 2007
Publisher : Universitas Muhammadiyah Magelang

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Badan Pusat Statistik (BPS) in duty management and its function strategic, require to be supported by personnel (human resource) owning high performance. Make-up of human resource represent the requirement of necessary for organization in reaching targets. Institution or company comprehending about its important oen the human resource which with quality and rely on, will ready toinvest its fund into programs of education and training utilize the make-up of ability and its human resource quality. This research aim to know the influence of education and training to officer performance at Badan Pusat Statistik (BPS) of Regency Magelang. This research population is officer of Badan Statistik (BPS) of Regency Magelang. Pursuant to method of intake sample by using census method (sum up the responder of equal to amount sample) obtained by sample as much 36 responder. Education and training to Stastical Center Body officer performance Regency Magelang. Education represent the variable having an dominant effect to Badan Pusat Statistik (BPS) officer performance of Magelang Regency.

MOTIVASI KERJA, BUDAYA ORGANISASI, SEMANGAT KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN MUNGKID MAGELANG Kurnia, Marlina; Erawati, Yenny
Jurnal Analisis Bisnis Ekonomi Vol 11 No 1 (2013): Volume 11, Nomor 1, April 2013
Publisher : Universitas Muhammadiyah Magelang

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Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, budaya organisasi, semangat kerja, dan kemampuan kerja terhadap kinerja karyawan. Metode pengambilan sampel menggunakan purposive sampling. Responden dalam penelitian ini adalah karyawan/perangkat desa yang berada di wilayah Kecamatan Mungkid Kabupaten Magelang yang berjumlah 42 orang. Data diperoleh melalui data primer dengan cara mengajukan kuesioner kepada responden. Analisis data menggunakan uji statistik deskriptif, uji instrumen yang meliputi uji validitas menggunakan Pearson product moment correlation dan uji reliabilitas menggunakan Cronbachâs Alpha serta uji hipotesis menggunakan analisis regresi linier berganda, uji simultan (uji F), uji parsial (uji t), dan koeï¬ sien determinasi (R2) dengan bantuan software IBM SPSS 19. Hasil penelitian menunjukkan bahwa variabel motivasi kerja, budaya organisasi, semangat kerja, serta kemampuan kerja secara simultan maupun parsial berpengaruh positif dan signiï¬ kan terhadap kinerja karyawan, sedangkan, variabel yang paling dominan berpengaruh terhadap kinerja karyawan adalah variabel motivasi kerja. Sumbangan seluruh variabel independen yang terdiri dari motivasi kerja, budaya organisasi, semangat kerja, serta kemampuan kerja terhadap kinerja karyawan sebesar 61,4%, sedangkan sisanya sebesar 38,4% dijelaskan oleh faktor atau variabel lain diluar model penelitian ini.

ANALISIS ELEMEN-ELEMEN BRAND EQUITY TOKO SWALAYAN DI MAGELANG Kurnia, Marlina Kurnia; Nurbudi, Bambang Nurbudi
Jurnal Analisis Bisnis Ekonomi Vol 3 No 2 (2005): Volume 3, Nomor 2, Oktober 2005
Publisher : Universitas Muhammadiyah Magelang

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This research attems to identity and analyze elemen-elemen of brand equity that cover brand awarness, brand association, perceived quality and brand loyalty Armada Swalayan. Procedure judgment sampling used to explore for 100 responden and than analized by descrpting trough grafik, tabulation, mean and standart deviation. Specifically for brand association used realibelity test spearman-brown method and cohran test for the research instrumen. The result from this research, Brand Awareness : responden conscious about Swalayan in Magelang on behalf to make dicition buying was in top level. This shown with 60% responden in top of mind and 1% in unaware level. Brand association of rentabilitase experiment are r11 > r product moment, so instrumen will be used for the experimental is uptodate. Doing tes cohran until test step VII have the statistik Q < X2 and than give result is asosiasi from Swalayan in Magelang should very near to the consument are, condusive, advantage and confortable; cheapest; clean and large. Swalayan in Magelang association is wonderful shop center, full fasility, full comodity with high quality are association cant be connected with the brand. Brand Perceived Quality : all responden result with performance Swalayan in Magelang disincrease than importance result. Its swowing that performance quality brand Swalayan in Magelang not yet to standart with standart performance quality responden whises. Brand Loyalty : Equals respondent in the switcher steped on the biggest part is 81%. And than brand loyalty in the one step disincrease prosentase of respondent more than smallest, are habitual buyer 41%, satisfied buyer 34%, liking the brand 35% and committed buyer 54%. Although presentase at the committed buyer level is high. But recorder to standart deviation, one of tolerant with standarrt deviation can be transferred responden committed buyer Swalayan in the dis-agree posision.

PENGARUH HARGA, KUALITAS, PROMOSI DAN PELAYANAN TERHADAP PERILAKU KONSUMEN DALAM PEMBELIAN KARTU XI BEBAS DI KOTA MAGELANG Kurnia, Marlina`
Jurnal Analisis Bisnis Ekonomi Vol 6 No 2 (2008): Volume 6, Nomor 2, Oktober 2008
Publisher : Universitas Muhammadiyah Magelang

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Behavior of consumer is process passed by organization or someone in searching, esing, evaluating, and throwing away service or product after consumed to fulfill requirement of him. In this time many companies which producting card of prabayar so that in concurrence to compete to fight over consumer and market. Research of this aim to know influence of price, quality of, promotion and service to behavior of consumer in purchasing of card of XL free. Method intake of sampel is Accidental Sampling. Analyzer which used in this research is validity test and of reabilities, doubled linear regresi, test of F and test t. Examination result indicate that there are influence by simultan from free variable consisting of price (X1), quality of (X2), promotion (X3), and service (X4) to variable tied that is behavior of consumer (Y) that is F count/calculate > f value of is tabels of (10.741 > 2.579). To test R2 with value of adjusted R2 0.57. The value have the meaning of that free variable (X) have influence equal to 57% to variable tied Behavior of Consumer (Y). While the rest equal to 43% influenced by other variable. For the best of parsial (test t) obtained result of that by parsial there ate influence by selves from free variable to variable tied. This matter can bee seen from result test obtained t start from price variable (3.526), quality (3.133), promotion (2.293), and service (3.103) all more that t tables of equal to 2.0141. For the examination of variable having an effect on most dominant that is price variable. Because owning value of Standardized Coefficient (Beta) the biggestness compared to other variable.

TRACES STUDY PROSPEK ALUMNI JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH MAGELANG Kurnia, Marlina
Jurnal Analisis Bisnis Ekonomi Vol 6 No 1 (2008): Volume 6, Nomor 1, April 2008
Publisher : Universitas Muhammadiyah Magelang

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Goal of this research for graduation of the Departement of Managements in Faculty of Economics in University of Muhammadiyah Magelang assosiated with the long waiting time to obtain employment, job status and responses to the education they bad acquired. Data of the respondents have used 96respondents alumni management departement starting in 1998 until the year 2005. Elections random sample using sampling. The results of respondents between 1 to 6 months is 35.79%. Employment status of respondents who work there are 66 good people who work full time or part time, while 30 respondents who are not working and not working and looking for work have 4 people, who are seeking work 18 people, while not working and not looking for work have 1 person. Responses to education for he work that has been expressed most relevant is that as many as 24 people. Feedback from respondents was given to the departement stated taht most of the departement improve the lecturer quality 71 respondents, respondents suggestions for management students Departement says most of the foreign language have the 54 respondents.

Tracer Studi Alumni Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang Pramesti, Diesyana Ajeng; Kurnia, Marlina; Rahardja, Bayu Sindhu
Jurnal Analisis Bisnis Ekonomi Vol 15 No 2 (2017): Volume 15, Nomor 2, Oktober 2017
Publisher : Universitas Muhammadiyah Magelang

Penelitian ini bertujuan untuk memperoleh umpan balik balik dari alumni dalam rangka perbaikandan pengembangan kualitas dan sistem pendidikan khususnya bagi Jurusan Manajemen, FakultasEkonomi dan Bisnis, Universitas Muhammadiyah Magelang. Penelitian ini menggunakan metodeKuantitatif yaitu survey dengan teknik pengumpulan data menggunakan snowball sampling.Dalamtracer studi ini ingin mengetahui tentang lama masa studi, kegiatan yang pernah diikuti selama menjadimahasiswa, waktu tunggu mahasiswa, jenis pekerjaan saat ini, daya serap sektor kerja para alumni,motivasi bekerja, dan gaji yang diterima. Kuisioner yang disebar dalam penelitian ini sebanyak 250, tetapiyang dapat diolah hanya 86 (34,4%). Hasil yang didapat menunjukkan bahwa masa studi paling banyakditempuh selama 5-6 tahun, waktu tunggu yang diperlukan para alumni untuk mendapatkan pekerjaanrelatif sangat singkat yaitu 1 bulan, sebagian besar alumni bekerja sesuai bidangnya yaitu sektor jasa(perbankan), motivasi mereka untuk bekerja karena gaji yang didapat sebesar antara Rp1.000.000,00 s.d.Rp2.000.000,00.

MOTIVASI KERJA, BUDAYA ORGANISASI, SEMANGAT KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN MUNGKID MAGELANG Kurnia, Marlina; Erawati, Yenny
Jurnal Analisis Bisnis Ekonomi Vol 11 No 1 (2013): Volume 11, Nomor 1, April 2013
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.571 KB)

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, budaya organisasi, semangat kerja, dan kemampuan kerja terhadap kinerja karyawan. Metode pengambilan sampel menggunakan purposive sampling. Responden dalam penelitian ini adalah karyawan/perangkat desa yang berada di wilayah Kecamatan Mungkid Kabupaten Magelang yang berjumlah 42 orang. Data diperoleh melalui data primer dengan cara mengajukan kuesioner kepada responden. Analisis data menggunakan uji statistik deskriptif, uji instrumen yang meliputi uji validitas menggunakan Pearson product moment correlation dan uji reliabilitas menggunakan Cronbach?s Alpha serta uji hipotesis menggunakan analisis regresi linier berganda, uji simultan (uji F), uji parsial (uji t), dan koe? sien determinasi (R2) dengan bantuan software IBM SPSS 19. Hasil penelitian menunjukkan bahwa variabel motivasi kerja, budaya organisasi, semangat kerja, serta kemampuan kerja secara simultan maupun parsial berpengaruh positif dan signi? kan terhadap kinerja karyawan, sedangkan, variabel yang paling dominan berpengaruh terhadap kinerja karyawan adalah variabel motivasi kerja. Sumbangan seluruh variabel independen yang terdiri dari motivasi kerja, budaya organisasi, semangat kerja, serta kemampuan kerja terhadap kinerja karyawan sebesar 61,4%, sedangkan sisanya sebesar 38,4% dijelaskan oleh faktor atau variabel lain diluar model penelitian ini.

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