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All Journal Stability: Journal of Management and Business Majalah Ilmiah Gema Maritim
Karjono Karjono
Politeknik Bumi Akpelni
Decision Sciences, Operations Research & Management Engineering

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POTENSI MENGEMBANGKAN STARTUP UMKM HASILTANGKAPAN IKAN DENGAN STRATEGI CUSTOMER SEGMENTS Evyana Diah Kusumawati; Karmanis Karmanis; Karjono Karjono
Majalah Ilmiah Gema Maritim Vol 24 No 2 (2022): Gema Maritim Vol 24 No 2 tahun 2022 tanggal 30 September 2022
Publisher : Politeknik Bumi Akpelni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.652 KB) | DOI: 10.37612/gema-maritim.v24i2.318

Abstract

This study aims to add insight and skills of MSMEs in the field of managing caught fish with a decision support system to understand customer segment strategy, business planning and product development as well as product design for business development and product marketing through the market place. The population in this study is MSME actors who are members of a fishing group in Wonosari Kendal village. Data collection by the method of questionnaires. The methodology used uses a qualitative approach with data collection techniques using observation techniques , literature studies and interviews (interviews). The data analysis used is to use a form of qualitative descriptive method. The result of the observations obtained is that there is still a lack of understanding of the customer strategy segment of MSME actors in understanding the value of fish processed products. Having business planning and product development as a Startup player has done the work to think about how the business will work and what goals MSME players want to achieve by investing a little time and writing a business plan and still lack of product marketing through the marketplace so as to make it difficult for MSME players to market their products using the website. The conclusion that can be drawn from this study is that by increasing the insight into the skills of MSMEs in the field of managing caught fish with a decision support system understanding customer segment strategies, business planning and product development as well as product design for business development and product marketing through the marketplace can increase sales and revenue.
STRATEGI PENINGKATAN PELAYANAN PUBLIK ANTARMODA TRANSPORTASI DENGAN KONSEP GOOD GOVERNANCE DALAM MENDUKUNG PROGRAM TOL LAUT Karjono Karjono; Karmanis Karmanis; Evyana Diah Kusumawati
Majalah Ilmiah Gema Maritim Vol 24 No 2 (2022): Gema Maritim Vol 24 No 2 tahun 2022 tanggal 30 September 2022
Publisher : Politeknik Bumi Akpelni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.915 KB) | DOI: 10.37612/gema-maritim.v24i2.319

Abstract

The concept of improving public services formulates problems from the quality of public services in supporting the Sea Toll, Factors that become obstacles and support the improvement of service quality, relevant strategies, which aim to Know the quality of public services in supporting the Sea Toll program, know the factors that are obstacles and supporters, as well as support government programs and formulate relevant strategies in improving the quality of services public intermodal transportation. Such a change in the attitude of the community can be seen by the large number of permit applications made by the community to do business or create new business opportunities, especially in terms of transportation. People's hopes to improve their welfare by opening business opportunities to sell indutsri products from 3tp areas (underdeveloped, remote, outermost, and border) are currently very large in the era of the global economic crisis with the rampant termination of employment carried out by large companies in the era of Covid-19. The population in this study is industry players in remote, outermost, underdeveloped, (3TP) regions, which are used using a qualitative approach where data collection techniques use observation techniques, literature studies and interviews ( interviews). The data analysis used is to use a form of qualitative descriptive method. The results of the observations obtained are the ability to implement public services in carrying out and serving to provide services to help the community as promised precisely and reliably and the reliability of employees in providing services is very helpful to the community in providing the services promised, accurate and in accordance with expectations.
FAKTOR MOTIVASI ORANGTUA DALAM MENGEMBANGKAN MINAT TARUNA/TARUNI AKPELNI UNTUK BERWIRAUSAHA. Karjono Karjono
Stability: Journal of Management and Business Vol 3, No 1 (2020): July
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v3i1.6429

Abstract

AbstrakAngka pengangguran terdidik yang masih tinggi menmbuat realita semakin memprihatinkan, namun belum mampu menyadarkan serta mengubah orientasi sebelumnya. Namun menjadi kurang tepat apabila tingginya tingkat pengangguran tersebut disebabkan oleh minimnya jumlah lapangan pekerjaan. Faktor motivasi Orang tua dalam mengembangkan minat berwirausaha kami angkat bertujuan untuk Merubah pola pikir  orang tua dan taruna/taruni tentang wirausaha. Secara teoritis studi ini dijelaskan motivasi merupakan tenaga pendorong minat, perhatian, konsentrasi, untuk mencapai suatu tujuan tertentu atau mencapai apa yang diinginkannya. Hasil kajian ini orang tua 90 % masih berkeinginan anaknya  bekeja di perusahaan besar. dan wirausaha hanya sebagai sampingan,  Keinginan dan motivasi orangtua agar anaknya melanjutkan usahanya atau membuka usaha baru  10 % .Taruna/ taruni belum berminat berwirausaha, 75% mereka menginginkan untuk bekerja pada perusahaan besar. 15 %  berminat berwirausaha ,setelah mereka bekerja dan memiliki modal, 10 %  akan minat berwirausaha sangat kuat,Untuk mencapai tingkat kepercayaan diri yang maksimal diperlukan adanya pengembangan diri dalam berwirausaha. misalnya mengikuti kegiatan pendidikan non formal atau pelatihan mengenai kewirausahaan agar lebih teraktualisasikan potensi kewirausahaan yang dimiliki dalam menjalankan usaha.Kata Kunci : Motivasi, Kewirausahaan, taruna/taruni. AbstractThe high educated winning rate makes reality even more alarming, but has not been able to awaken and change the previous push. However, the amount is less precise than specified. Motivation Factors Parents in developing entrepreneurial interest we adopt to change the mindset of parents and cadets about entrepreneurship. Overall, this studio discusses the motivation of driving interest, attention, concentration, to achieve certain goals or achieve what he wants. The results of this study 90% of parents are still eager to work behind in large companies. and entrepreneurship is only a side, pleasure and success In order to be well received or successful 10%. Taruna / Taruni not interested in entrepreneurship, 75% they want to work in large companies. 15% are interested in entrepreneurship, after they work and have capital, 10% will be interested in entrepreneurship very strongly, to achieve a great level of confidence. For example, taking part in non-formal education activities or training on entrepreneurship to better actualize the entrepreneurial potential needed in running a business.Keywords :   Motivation, Entrepreneurship, cadets
Co-Authors Evyana Diah Kusumawati Karmanis Karmanis