Garuda - Garba Rujukan Digital

Karjono Karjono

Politeknik Bumi Akpelni

Author-ID : 5847050

Decision Sciences, Operations Research & Management Engineering

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POTENSI MENGEMBANGKAN STARTUP UMKM HASILTANGKAPAN IKAN DENGAN STRATEGI CUSTOMER SEGMENTS Evyana Diah Kusumawati; Karmanis Karmanis; Karjono Karjono
Majalah Ilmiah Gema Maritim Vol 24 No 2 (2022): Gema Maritim Vol 24 No 2 tahun 2022 tanggal 30 September 2022
Publisher : Politeknik Bumi Akpelni

This study aims to add insight and skills of MSMEs in the field of managing caught fish with a decision support system to understand customer segment strategy, business planning and product development as well as product design for business development and product marketing through the market place. The population in this study is MSME actors who are members of a fishing group in Wonosari Kendal village. Data collection by the method of questionnaires. The methodology used uses a qualitative approach with data collection techniques using observation techniques , literature studies and interviews (interviews). The data analysis used is to use a form of qualitative descriptive method. The result of the observations obtained is that there is still a lack of understanding of the customer strategy segment of MSME actors in understanding the value of fish processed products. Having business planning and product development as a Startup player has done the work to think about how the business will work and what goals MSME players want to achieve by investing a little time and writing a business plan and still lack of product marketing through the marketplace so as to make it difficult for MSME players to market their products using the website. The conclusion that can be drawn from this study is that by increasing the insight into the skills of MSMEs in the field of managing caught fish with a decision support system understanding customer segment strategies, business planning and product development as well as product design for business development and product marketing through the marketplace can increase sales and revenue.

STRATEGI PENINGKATAN PELAYANAN PUBLIK ANTARMODA TRANSPORTASI DENGAN KONSEP GOOD GOVERNANCE DALAM MENDUKUNG PROGRAM TOL LAUT Karjono Karjono; Karmanis Karmanis; Evyana Diah Kusumawati
Majalah Ilmiah Gema Maritim Vol 24 No 2 (2022): Gema Maritim Vol 24 No 2 tahun 2022 tanggal 30 September 2022
Publisher : Politeknik Bumi Akpelni

The concept of improving public services formulates problems from the quality of public services in supporting the Sea Toll, Factors that become obstacles and support the improvement of service quality, relevant strategies, which aim to Know the quality of public services in supporting the Sea Toll program, know the factors that are obstacles and supporters, as well as support government programs and formulate relevant strategies in improving the quality of services public intermodal transportation. Such a change in the attitude of the community can be seen by the large number of permit applications made by the community to do business or create new business opportunities, especially in terms of transportation. People's hopes to improve their welfare by opening business opportunities to sell indutsri products from 3tp areas (underdeveloped, remote, outermost, and border) are currently very large in the era of the global economic crisis with the rampant termination of employment carried out by large companies in the era of Covid-19. The population in this study is industry players in remote, outermost, underdeveloped, (3TP) regions, which are used using a qualitative approach where data collection techniques use observation techniques, literature studies and interviews ( interviews). The data analysis used is to use a form of qualitative descriptive method. The results of the observations obtained are the ability to implement public services in carrying out and serving to provide services to help the community as promised precisely and reliably and the reliability of employees in providing services is very helpful to the community in providing the services promised, accurate and in accordance with expectations.

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Journal : Majalah Ilmiah Gema Maritim