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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Toba: Journal of Tourism, Hospitality, and Destination SABANA: Jurnal Sosiologi, Antropologi, dan Budaya Nusantara BINA CIPTA
Kadek Wira Adi Saputra
Institut Pariwisata dan Bisnis Internasional
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Toba: Journal of Tourism, Hospitality, and Destination

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Strategi Pemasaran Daya Tarik Wisata Alas Harus Pasca Pandemi Covid-19 Kadek Wira Adi Saputra; Pande Putu Juniarta
TOBA: Journal of Tourism, Hospitality and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1686

Abstract

Alas Harum Bali is an agro-tourism destination that offers various tourist attractions that can attract tourists to visit. The attraction is packaged in the form of natural, artificial, and cultural tourist attractions. As one of the popular tourist destinations in Ubud, it does not rule out the possibility that Alas Harum will not be affected by the Covid-19 pandemic. Alas Harum must temporarily close in 2020. After 2 years of the Covid-19 pandemic, the Alas Harum has started to operate again to receive tourist visits. This study uses qualitative research methods with data collection techniques, namely through observation, interviews and documentation. The data sources used are primary and secondary data sources. Primary data was obtained through interviews with researchers at Alas Harum and secondary data was obtained through other related studies regarding Alas Harum Agrotourism. The results of this study show several marketing strategies carried out by managers of the Alas Harum tourist attraction after the Covid-19 pandemic including Partnerships, Collaborating with Influencers, Involving Employees and Maintaining Old Customers.
Co-Authors I Nengah Dasi Astawa Pande Putu Juniarta Retno Juwita Sari