Kadek Wira Adi Saputra
Institut Pariwisata dan Bisnis Internasional

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Strategi Pemasaran Daya Tarik Wisata Alas Harus Pasca Pandemi Covid-19 Kadek Wira Adi Saputra; Pande Putu Juniarta
TOBA: Journal of Tourism, Hospitality and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1686

Abstract

Alas Harum Bali is an agro-tourism destination that offers various tourist attractions that can attract tourists to visit. The attraction is packaged in the form of natural, artificial, and cultural tourist attractions. As one of the popular tourist destinations in Ubud, it does not rule out the possibility that Alas Harum will not be affected by the Covid-19 pandemic. Alas Harum must temporarily close in 2020. After 2 years of the Covid-19 pandemic, the Alas Harum has started to operate again to receive tourist visits. This study uses qualitative research methods with data collection techniques, namely through observation, interviews and documentation. The data sources used are primary and secondary data sources. Primary data was obtained through interviews with researchers at Alas Harum and secondary data was obtained through other related studies regarding Alas Harum Agrotourism. The results of this study show several marketing strategies carried out by managers of the Alas Harum tourist attraction after the Covid-19 pandemic including Partnerships, Collaborating with Influencers, Involving Employees and Maintaining Old Customers.
PENGARUH KOMPETENSI KARYAWAN TERHADAP KUALITAS PELAYANAN DEPARTEMEN FRONT OFFICE DI HOTEL PURI SARON SEMINYAK Kadek Wira Adi Saputra; Pande Putu Juniarta
SABANA: Jurnal Sosiologi, Antropologi, dan Budaya Nusantara Vol. 1 No. 3 (2022): Desember 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sabana.v1i3.1694

Abstract

Service Quality is the main basis for knowing the level of customer satisfaction. In this case the company can be said to be good if it is able to provide goods or services in accordance with the wishes of customers. To achieve the goals or objectives that have been determined, a company or organization requires capital, facilities and infrastructure, technology, and Human Resources (HR). Competence is defined as the work ability of each individual which includes aspects of knowledge, skills, and work attitudes that are in accordance with the expected standards. With the majority of employees having competence in accordance with their respective fields of work, it is hoped that they will be able to improve the quality of service to customers or guests who enjoy services at the hotel. The purpose of this study was to determine the effect of employee competence on the quality of service in the front office department at the Puri Saron Seminyak hotel. This research was conducted at Hotel Puri Saron Seminyak. The sample trick method used in this study is the saturated sample method where the samples in this study are all front office employees at the Puri Saron Seminyak hotel. Based on the results of the research that has been done, it shows that the employee competency variable (X) shows a positive and significant influence on the service quality variable (Y) at the Puri Saron Seminyak Hotel and the employee competency variable contributes 31.6% to the service quality of front office employees at Hotel Puri Saron Seminyak.
PENINGKATAN KUALITAS ASESOR MELALUI PELATIHAN RECOGNITION CURRENT COMPETENCY (RCC) ASESOR KOMPETENSI DI LSP TEKNIK AKUNTANSI POLIKTENIK NEGERI BALI Kadek Wira Adi Saputra; pande putu juniarta
Bina Cipta Vol 2 No 1 (2023): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v2i1.16

Abstract

Jurnal ini bertujuan untuk memaparkan metode yang dikembangkan dalam kegiatan pengabdian masyarakat dengan fokus pada refreshment dan Recognition Current Competency (RCC) asesor kompetensi di LSP Teknik Akuntansi Poliktenik Negeri Bali. Refreshment dan Recognition Current Competency (RCC) memiliki peran penting dalam memastikan penilaian yang akurat dan obyektif terhadap kompetensi individu. Kegiatan ini menguraikan langkah-langkah praktis yang dilakukan dalam merancang dan mengimplementasikan program pelatihan asesor kompetensi, serta mengevaluasi efektivitasnya dalam meningkatkan kualitas penilaian kompetensi. Metode yang dikembangkan dalam jurnal ini melibatkan langkah-langkah seperti identifikasi kebutuhan pelatihan, desain program, pengembangan materi, implementasi pelatihan, dan evaluasi efektivitasnya. Dalam tahap implementasi, dapat dilakukan pelatihan asesor kompetensi secara langsung kepada peserta melalui berbagai pendekatan seperti kuliah, diskusi, simulasi, dan latihan praktis. Setelah pelatihan selesai, evaluasi peserta dilakukan untuk menilai peningkatan pemahaman mereka tentang penilaian kompetensi. Hasil jurnal ini diharapkan dapat memberikan panduan praktis bagi para pelaku pengabdian masyarakat yang berminat mengembangkan program pelatihan asesor kompetensi. Dengan menggunakan metode yang telah dikembangkan, diharapkan penilaian kompetensi dapat dilakukan secara lebih akurat dan obyektif, sehingga berkontribusi pada peningkatan kualitas pendidikan dan pelatihan di masyarakat.
Analisis Electronic Word of Mouth (e-WOM) dalam Keputusan Menginap: Study Kasus Pengaruh e-WOM Terhadap Keputusan Tamu Menginap di Richland Glamping Bali Pande Putu Juniarta; Retno Juwita Sari; Kadek Wira Adi Saputra; I Nengah Dasi Astawa
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.64036

Abstract

Electronic Word of Mouth (eWOM) has a significant impact on the accommodation industry. In today's digital age and increasing reliance on the Internet, reviews and recommendations shared through online platforms play an important role in traveler perception and accommodation choice. The purpose of this study was to analyze the effect of electronic word of mouth on tourists' decision to stay at Richland Glamping Bali. The data source for this research is primary data that comes from the sample, namely tourists who stay at Richland Glamping Bali. Data using a saturated sample by distributing questionnaires to 100 respondents. The method used is simple linear regression analysis. The results show that electronic word of mouth has a positive and significant effect on the decision of guests to stay at Rich Land Glamping Bali with a contribution of 31.6%. The conclusion of this study is that the electronic word of mouth has a positive and significant effect on the guest's decision to stay. Suggestions from researchers for management so that electronic word of mouth owned by Richland Glamping Bali can be used as a strategy to influence tourists' decisions to stay so that room occupancy rates can increase.