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All Journal Journal of Digital Marketing and Halal Industry EKOBIS SYARIAH
Mardhiyah Hayati
Universitas Islam Negeri Raden Intan Lampung
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Analisis Faktor Yang Mempengaruhi Tingkat Underpricing Saham Pada Perusahaan Dalam Daftar Efek Syariah di Bursa Efek Indonesia Periode Tahun 2016-2019 Yarrie Zulyaharsuma Rizal; Dimas Pratomo; Mardhiyah Hayati
EKOBIS SYARIAH Vol 5, No 1 (2021)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.06 KB) | DOI: 10.22373/ekobis.v5i1.10325

Abstract

Underpricing merupakan suatuukondisi dimana harga penutupannsaham dipasar perdana lebih rendahhdibandingkan dengan harga sahammyang djual di pasarr sekunderrdengan saham yag sama. Rumusan masalah pada penelitian ini adalah apakah pengaruh reputasi underwriter, umur perusahaan dan ukuran perusahaan, terhadap tingkat Underpricing saham pada perusahaan dalam Daftar Efek Syariahdi Bursa Efek Indonesia periode tahun 2016-2019 secara simultan dan parsial. Tujuan penelitian ini adapun untuk mengetahui pengaruh reputasi underwriter, umur perusahaan dan ukuran perusahaan terhadap tingkat Underpricing saham secara simultan dan parsial. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan data sekunder yang berupa laporan keuangan tahunan perusahaan yang melakukan IPO di Bursa Efek Indonesia dan terdapat dalam Daftar Efek Syariah periode penelitian. Teknik pengambilan sampel menggunakan teknik purposive sampling dan ditemukan 42 sampel daripopulasi sebanyak 78 perusahaan. Hasil penelitian ini menyatakan bahwa secarasimultanreputasi underwriter, umur perusahaan dan ukuran perusahaan bersama-sama berpengaruh terhadap tingkat Underpricing saham, sedangkan secara parsial reputasi underwriter, umur perusahaan dan ukuran perusahaan berpengaruh negatif dan signifikan terhadap tingkat Underpricing saham.
E-Service Quality and E-Wom Regarding Consumer Behavior Based on Maqashid Asy-Shariah Mardhiyah Hayati; Juhary Ali; Mad Heri; Pertiwi Utami
Journal of Digital Marketing and Halal Industry Vol 5, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.16949

Abstract

The E-commerce usage service quality index is the lowest among other parameters. The purpose of the study investigates the effect of e-Service Quality and e-WOM on consumer behavior using the maqasid ash-shariah approach. This research uses quantitative methods with an associative statistical approach. The results showed that e-service quality and e-WOM have a positive influence on consumer behavior. This means that when the e-service quality and Electronic Word of Mouth variables increase, so does the consumer behavior variable to make purchases in e-commerce transactions. The novelty of this research is the development of marketing management theory from the perspective of Islamic Economics in the digital era. Theoretical implications show that choosing the right e-service quality and e-WOM results in a positive response to the service quality of e-commerce users. From the perspective of Islamic Economics, the values of maqashid asy-syari'ah can influence the goal of achieving human welfare. So that all needs for goods/services have a benefit for human needs, be it dharuriyah, hajiyah and taxiniyah. The results of this research can be used as input for the Government to improve Electronic System Operator (PSE) services. So that later e-commerce can provide even better services. 
Co-Authors Dimas Pratomo Juhary Ali Mad Heri Pertiwi Utami Yarrie Zulyaharsuma Rizal