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ANALISIS PENGEMBANGAN USAHA BENIH IKAN AIR TAWAR DALAM MENINGKATKAN PENDAPATAN Makmur Kambolong; Sahrun; Candra Puspita Ningtyas; Munawir Makmur; Nursia Darwis
Journal Publicuho Vol. 6 No. 1 (2023): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i1.74

Abstract

This paper aims to determine the Analysis of Freshwater Fish Seed Business Development in Increasing Income (Study at UPTD Fish Seed Center in Rahandouna Village, Poasia District, Kendari City). The research method uses a qualitative descriptive approach and collects data through interviews, observation and document studies. Sources of data from research informants and secondary data that are relevant to research studies. Using interactive data analysis model data analysis techniques from Miles, Huberman & SaldaƱa (2014)The results of the study show that business development in freshwater fish hatcheries in Rahandouna Village, Poasia District, Kendari City can be said to experience development and increase in income where the business location has experienced additions from initially there were only 1-20 ponds to 30 ponds, and a workforce that was initially only 3 employees to 5 employees. In this case, business capital has increased from Rp. 35,000,000 to Rp. 50,000,000 initially
KAJIAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN DI KOTA KENDARI Candra Puspita Ningtyas; Munawir Makmur; Muammar Makmur
Journal Publicuho Vol. 6 No. 4 (2023): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i4.282

Abstract

In the context of the property market, consumer perceptions can be influenced by factors such as location, price, facilities, design and housing brand. Therefore, understanding consumer perceptions can help developers design housing products that suit consumer needs and desires, thereby increasing consumer interest in purchasing housing products. This research seeks to determine consumer perceptions of housing purchasing decisions in Kendari City. This research uses descriptive quantitative research methods. The research results show that the calculated F value is 28.695> the F table value is 2.463 and the sig value. namely 0.0000<0.05, then Ho is rejected and Ha is accepted, meaning that the variables of location, price, product quality and promotion influence consumer decisions. The calculated t value of the price variable influences consumer decisions in purchasing housing in Kendari City. The influence of price on housing purchasing decisions shows that the price factor has a significant role in the consumer decision-making process. The location, product quality, and promotion variables have no effect on consumer decisions when purchasing housing in Kendari City.