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All Journal Journal of Management Review Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Irma Bastaman
Universitas Galuh
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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BRAND FAMILIARITY AND BRAND AWEARNESS: PURCHASE INTENTION PRODUK IPHONE APPLE Irma Bastaman; Apri Budianto; Enas Enas
Journal of Management Review Vol 6, No 2 (2022)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/mr.v6i2.10071

Abstract

Permasalahan yang dihadapi dalam penelitian ini meliputi : 1] Bagaimana Pengaruh Brand Awerness terhadap Purchase Intention produk Ipone di Ciamis; 2]Bagaimana Pengaruh Brand Awerness terhadap Purchase Intention produk Iphone di Ciamis; 3]Bagaimana Pengaruh Brand Familiarity dan Brand Awerness terhadap Purchase Intention produk Iphone di Ciamis. Adapun tujuannya adalah untuk mengetahui dan menganalisis: 1] Pengaruh Brand Familiary terhadap Purchase Intention produk Iphone di Ciamis; 2] Pengaruh Brand Awerness terhadap Purchase Intention produk Iphone di Ciamis; 3] pengaruh Brand Familiarity dan Brand Awerness terhadap Purchase Intention produk Iphone di Ciamis. Metode yang digunakan dalam penelitian ini adalah metode survey deskriptif dengan pendekatan kuantitatif. Sampel yang dipilih adalah sebanyak 96 konsumen. Sedangkan untuk menganalisis data yang diperoleh digunakanan analisis koefisien korelasi, determinasi, regresi linier berganda dan uji Hipotesis menggunakan Uji signifikansi (Uji t dan Uji F). Hasil dari penelitian dan pengolahan data menunjukan bahwa 1]Brand Familiary roduk berpengaruh positif dan signifikan terhadap Purchase Intention produk Ipone; 2] Brand Awerness berpengaruh positif dan signifikan terhadap Purchase Intention produk Ipone; 3] Brand familiarty dan Brand Awerness berpengaruh terhadap Purchase Intention produk Iphone.
Efektivitas Pengelolaan Badan Usaha Milik Desa (BUMDes) Dalam Meningkatkan Pendapatan Asli Desa (PADes) Di Desa Sukanagara, Kecamatan Lakbok, Kabupaten Ciamis Roufurrohim Roufurrohim; Irma Bastaman
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Oktober: Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v1i4.358

Abstract

The problem of this research is that BUMDes management has not been carried out optimally. The presence of BUMDes has not increased Village Original Income (PADes) for community welfare. This research uses a descriptive method with a qualitative approach. Data collection techniques through observation, interviews, documentation and literature study. Data analysis techniques namely data collection, data reduction, data presentation and drawing conclusions. The results of the study show that the management has been carried out quite well, out of the five management principles only three have been fulfilled, two principles have not been fulfilled. The results of the study also show that: socialization has been carried out but has not been conveyed to the whole community, many people do not know about BUMDes programs and business units. Community interest and participation is still lacking, lack of community involvement in capital and management. BUMDes management has also not created jobs. Management is not timely in achieving BUMDes goals. The results of BUMDes management have not increased the economy and social welfare as a form of real change. The benefits of BUMDes are only limited to serving business units.
Co-Authors Budianto, Apri Enas Enas Roufurrohim Roufurrohim