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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AmaNU: Jurnal Manajemen dan Ekonomi
Susanti Budiastuti
Sekolah Tinggi Ilmu Ekonomi Satria Purwokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Effect of Endorsement and Product Quality on Brand Image and Its Implication on Customer Loyalty of Fashion Product Erlin Dolphina; Ika Baskara; Prety Diawati; Husnawati Rachman; Susanti Budiastuti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.893

Abstract

The Covid-19 pandemic, which has hit the whole world and brought about economic downturn in various business fields, has not reduced consumer interest in shopping for fashion products. One of the fashion products that has actually experienced an increase in business in recent times is the Erigo fashion brand. This research aims to analyze the effect of endorsement and product quality on brand image and its impact on consumer loyalty. This quantitative research involved 100 respondents who use Erigo fashion products as a sample selected by purposive sampling method. The data obtained from the respondent's questionnaire were processed using correlation and regression tests using SPSS 22 software. The results of this study indicate that the researcher's hypothesis is proven. Even though the endorsement and product quality have an effect on Erigo's fashion products, this brand is not quite right at targeting the appropriate consumer targets, so that the brand image displayed is less able to be captured by consumers. If this brand image can be improved in the future, customer loyalty can increase significantly
ANALISIS PENGARUH RASIO KEUANGAN TERHADAP KINERJA KEUANGAN PERBANKAN (Studi Kasus Perusahaan Perbankan yang Tercatat di Bursa Efek Indonesia Periode 2018-2020) Susanti Budiastuti; Sri Hartati; Suseno
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 5 No. 1 (2022)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/amn.v5i1.328

Abstract

The research entitled “Analysis of the Effect of Financial Ratios on Banking Financial Performance (Case Study of Banking Companies Listed on the Indonesia Stock Exchange for the Period 2018-2020). The financial ratios used are Capital Adequacy Ratio (CAR), Non Performing Loan (NPL), Loan to Deposit Ratio (LDR), while financial performance is measured by the Return on Assets (ROA) ratio. The formulation of the research problem is the Capital Adequacy Ratio (CAR), Non Performing Loan (NPL), Loan Deposit Ratio (LDR), have an effect on Return on Assets (ROA). This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Non Performing Loan (NPL), Loan to Deposit Ratio (LDR), on Return on Assets (ROA). This research is a quantitative research using secondary data Data in the form of annual financial statements of banking companies listed on the IDX for the period 2008-2020, obtained a sample of 18 companies based on the purposive sampling method. The analytical technique used is multiple linear regression analysis and to determine the accuracy of the model, the classical assumption test is carried out. The results showed that the Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR) had a significant positive effect on Return on Assets (ROA) while Non Performing Loans (NPL) had a significant negative effect on Return on Assets (ROA). It is proven by the CAR tcount (2.443) and LDR (5.825) which is greater than the ttable value (2.009) and the NPL tcount value (-4.207) is smaller than the ttable value (-2.009), with sig. value CAR (0.018), NPL (0.000), LDR (0.000) < a (0.05).
Co-Authors Erlin Dolphina Husnawati Rachman Ika Baskara Prety Diawati Sri Hartati Suseno