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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Kartika Sari
Universitas Gunadarma
Economics, Econometrics & Finance

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The Role of Perceived Ease of Use, Trust and Perceived Usefulness on Intention to Use Customer of Tix Id Kartika Sari; Sherry Adelia; Ni Made Yusmini; Hasmidar; Agus Nurofik
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.920

Abstract

The objectives of this study is to examine the influence of perceived ease of use, trust and perceived usefulness toward intention to use of customer of Tix Id. This study is using a quantitative approach because the data used is in the form of numbers and was calculated using statistical methods. This study aims to analyze the causal relationship between perceived usefulness, perceived ease of use, and trust and the dependent variable, namely, the intention to use Dana in Tix Id. In order to focus more on the research being conducted, the scope of the research is focused only on users who are in South Jakarta and South Tangerang from March to August 2022. Result of this study is perceived usefulness in terms of saving time and money when purchasing a product or service has no effect on intention to use. Perceived ease of use, related to the ease of learning, understanding, and clarity in using a technology and making it easier for technology to do what users want it to do, has a significant positive influence on intention to use.
Analysis of the Effect of Service Quality on Customer Loyalty and Satisfaction Using Expectation Confirmation Model and Servqual Kartika Sari; Hendri Rahmayani Asri; Hantoro Arief Gisijanto; Anggi Paramita Puti Kencana; Ibnu Cahyo Ramadhan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1193

Abstract

he application of technology that can be used to support the buying and selling transaction system is e-commerce. The purpose of this study is to determine user perceptions of service quality and identify factors that have the greatest influence on user satisfaction and loyalty. The number of samples in this study were 315 respondents who were e-commerce users for at least one year. Sampling was carried out using purposive sampling technique. The data analysis process is carried out based on the PLS-SEM approach with SmartPLS software version 3.3.3. The model used is a combination of the ServQual model with the Expectation Confirmation Model (ECM). Overall, this study found that users' perceptions of service quality are dissatisfied with reliability and tangibels services. Of the 5 hypotheses accepted, the factors that influence satisfaction are assurance and the factors that influence customer loyalty are reliability, tangibels, assurance and satisfaction.
Co-Authors Agus Nurofik Anggi Paramita Puti Kencana Hantoro Arief Gisijanto Hasmidar Hendri Rahmayani Asri Ibnu Cahyo Ramadhan Ni Made Yusmini Sherry Adelia