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Journal : Economic Reviews Journal

 1 
Analisis Strategi Pengembangan UMKM Berbasis Ekonomi Kreatif dalam Meningkatkan Ekonomi Masyarakat: Studi Kasus Penemuan Baru Usaha Pertamilk Vailimlim Simamora; Nur Haliza; Irma Chintia Simbolon; Putri Kemala Dewi
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.187

Abstract

This research examines the role of the creative economy in the development of Micro, Small and Medium Enterprises (MSMEs) in the City of Medan, Indonesia, with a focus on the Pertamilk business as a successful example of implementing creative economy-based strategies. Through a qualitative descriptive approach, primary data was obtained through interviews and observations of MSME actors who use the creative economy in their businesses. The research results show that the development of creative economy-based MSMEs has an important role in improving the community's economy. Pertamilk's business, with its product innovation and creative marketing, has succeeded in attracting customer interest and expanding market share. Pertamilk's success provides inspiration for other MSME players to continue to innovate and follow market trends. In this context, support and promotion from the government and society are very important to strengthen the creative economy-based MSME ecosystem. Through creativity, innovation and focus on quality, MSMEs can face competitive challenges and create a competitive advantage in an increasingly tight market.
Analisis Rantai Nilai dan Model Bisnis Ekonomi Kreatif pada Usaha Bengkel Las Pandawa Jaya Elsadai Ria Veronika; Jumay Eferta Tarigan; Sayidah Latifah Hanum; Putri Kemala Dewi
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.188

Abstract

The aim of this research is to analyze the strategies used by the creative industry, especially Bengkel Las Pandawa Jaya, in attracting consumer interest. This research presents how Bengkel Las Pandawa Jaya Business creates value chains and business models in their business. The results obtained through this research show that the owner focuses on adding value through good service to consumers. The business always strives to accept criticism and suggestions from consumers and focuses on the classic welding workshop methods.
Analisis Implementasi Pendidikan dan Pelatihan Human Capital di Industri Kreatif Windi Octaviani; Gustina Sari; Diva Alnaya; Putri Kemala Dewi
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.268

Abstract

Creative industries play an important role in the global economy, and the development of high-quality human resources is essential to drive innovation and productivity. The purpose of this study is to analyze the status of the implementation of human resource development and training in the creative industry. Using a qualitative approach, data was collected through in-depth interviews with industry players, academics, and policy makers, as well as analysis of related documents. The results showed that the combination of formal and non-formal education, cooperation between industry and educational institutions, and the use of modern technology play an important role in the development of human resources. Although formal education provides a solid theoretical foundation, non-formal education and technologies such as e-learning and VR can help improve certain practical skills according to market needs. . Collaboration between industry and educational institutions ensures relevant curricula and valuable practical experience for learners. Despite challenges such as limited resources and rapid technological change, effective education and training can enhance the competitiveness and growth of creative industries.
Co-Authors Ade Hidayat Alistraja Dison Silalahi Diva Alnaya Elsadai Ria Veronika Gia Cinta Gustina Sari Hendra Harmain Irma Chintia Simbolon Jacob Kuntuy Jumay Eferta Tarigan Karin Zahra Malvira Pohan Moch. Idris Dalimunthe Nur Haliza Ramzijah Ramzijah Rana Nabillah Reza Hanafi Lubis Riris Hotma Roito Manalu Sayidah Latifah Hanum Vailimlim Simamora Windi Octaviani