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All Journal Economic Reviews Journal
Elsadai Ria Veronika
Universitas Negeri Medan
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Rantai Nilai dan Model Bisnis Ekonomi Kreatif pada Usaha Bengkel Las Pandawa Jaya Elsadai Ria Veronika; Jumay Eferta Tarigan; Sayidah Latifah Hanum; Putri Kemala Dewi
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.188

Abstract

The aim of this research is to analyze the strategies used by the creative industry, especially Bengkel Las Pandawa Jaya, in attracting consumer interest. This research presents how Bengkel Las Pandawa Jaya Business creates value chains and business models in their business. The results obtained through this research show that the owner focuses on adding value through good service to consumers. The business always strives to accept criticism and suggestions from consumers and focuses on the classic welding workshop methods.
Co-Authors Jumay Eferta Tarigan Putri Kemala Dewi Sayidah Latifah Hanum