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Peran Pemerintah dalam Pemberdayaan Pasar Setelah Covid-19 Guna Meningkatkan Kesejahteraan Masyarakat di MMTC Kota Medan Elsadai Ria Veronika; Jelita Maria Christine Samosir; Jumay Eferta Tarigan; Putri Kemala Dewi Lubis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1121

Abstract

This research aims to determine the role of the government in post-Covid-19 market empowerment to improve community welfare in Mmtc Medan City. This research uses a qualitative approach research design with descriptive methods. The subjects in this research were UMKM bouquet sellers and cleaners at the MMTC Market. Data was collected using documentation, observation and interview methods. The analysis stages were carried out deductively with a focus on effectiveness theory as the basis for the analysis. The research results highlight the significant impact on MMTC Market MSMEs. Decreasing turnover and difficulty accessing capital are the main challenges. The government responded with various policies, including the Large-Scale Social Restrictions (PSBB) program and a Circular from the Minister of Trade.
Analisis Rantai Nilai dan Model Bisnis Ekonomi Kreatif pada Usaha Bengkel Las Pandawa Jaya Elsadai Ria Veronika; Jumay Eferta Tarigan; Sayidah Latifah Hanum; Putri Kemala Dewi
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.188

Abstract

The aim of this research is to analyze the strategies used by the creative industry, especially Bengkel Las Pandawa Jaya, in attracting consumer interest. This research presents how Bengkel Las Pandawa Jaya Business creates value chains and business models in their business. The results obtained through this research show that the owner focuses on adding value through good service to consumers. The business always strives to accept criticism and suggestions from consumers and focuses on the classic welding workshop methods.