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All Journal Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Kristi T. Sahentumbage
Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
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PENGARUH KOMITMEN, KESAMAAN CITRA, KINERJA LAYANAN DAN NILAI PELAYANAN PERSEPSIAN PADA NIAT UNTUK MELANJUTKAN PERAWATAN YANG DIMEDIASI KEPUASAN DAN KEPERCAYAAN Kristi T. Sahentumbage; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.448 KB) | DOI: 10.31001/cihams.v1i.48

Abstract

This study aims to examine the intention to continue treatment under the influence of commitment, satisfaction, trust, and perceived service value. Satisfaction and trust are influenced by service performance and image similarity. A high level of commitment, satisfaction, trust and perceived service value will affect the customer's intention to continue treatment. Data were obtained through a questionnaire distributed to salon customers in Serui in a clustered manner. The sampling technique used was purposive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM)analysis. The results of the study show that commitment has a positive effect on intention to continue treatment, satisfaction has a positive effect on intention to continue treatment, trust does not affect intention to continue treatment, perceived service value does not affect intention to continue treatment, service performance has a positive effect on satisfaction, image similarity does not affect satisfaction, and the similarity of the image has no effect on trust.
Co-Authors Ariefah Yulandari Waluyo Budi Atmoko