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All Journal Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Siti Nurfadillah
Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.
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ENGARUH KEPERCAYAAN PADA KESETIAAN PASIEN YANG DIMEDIASI OLEH KOMITMEN HUBUNGAN DALAM INDUSTRI RUMAH SAKIT Siti Nurfadillah; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.682 KB) | DOI: 10.31001/cihams.v1i.58

Abstract

This study aims to examine patient loyalty. Patient loyalty is influenced by trust and relationship commitment. High trust and commitment will affect on patient loyalty behavior. The data collected by using questionnaires for the patients at PKU Muhammadiyah Surakarta Hospital in Surakarta with the cluster. The sampling technique used was the pur posive sampling of 200 respondents. This analysis used the regression analysis. The re sults of the study show that trust gives a positive effect on patient loyalty. Trust gives a positive effect on relationship commitment. Relationship commitment gives a positive effect on patient loyalty. Relationship commitment partially mediates the relationship between trust and patient loyalty.
Co-Authors Ariefah Yulandari Waluyo Budi Atmoko