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All Journal Transformasi: Journal of Economics and Business Management Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Riset dan Inovasi Manajemen Open Access DRIVERset Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi
Angga Permana Mahaputra
Universitas Islam Kadiri
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Riset dan Inovasi Manajemen

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Pengaruh Strategi Pemasaran 4P (Produk, Harga, Lokasi, Promosi) dan Word Of Mouth terhadap Volume Penjualan di Attahira Fashion Tulungagung Fran Siska Efelin; Anita Sumelvia Dewi; Angga Permana Mahaputra
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1460

Abstract

This research aims to explain and prove the hypothesis regarding the influence of product, price, location, promotion and word of mouth on sales volume at Attahira Fashion Tulungagung. This research uses a quantitative method with a Non Probability Sampling sampling technique with an accidental sampling method with a sample size of 60 people. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial) and F test (simultaneous) as well as the determinant coefficient (R2) which was processed using the SPSS version 25 program. Conclusions were obtained from the research results. that partially the product has a positive and significant effect on sales volume, a significant t value of 0.000 <0.05 is obtained. Price partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.044 < 0.05. Location partially has no effect on sales volume, obtaining a significant t value of 0.460 < 0.05. Promotion partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.000 < 0.05. Word of mouth partially has no effect on sales volume, obtaining a significant t value of 0.437 < 0.05. Product, price, location, promotion and word of mouth simultaneously have a positive and significant effect on sales volume at Attahira Fashion Tulungagung by looking at the significant F value of 0.000 < 0.05.
Co-Authors Alvianto Nuha Syairul Anam ANITA SUMELVIA DEWI Aqidah Tri Wahyuning Tias Arga Ryzky Prakosa Aurelia Vionissa Sabila Bayu Pramutoko Erica Sophiyanti Erlina Putikasari Fran Siska Efelin Galuh Rozalipa Melina Mada Tefani Pratama Miftahul Munir Moch.Pandu Febrianto Muhammad Idham Nova Firmansyah Ridwan Candra Widakdo Rizky Wahyu Septiawan Suwarsono, Bambang Umi Nadhiroh Wardhani, Rike Kusuma Yuliko Lismawati Zalzadila Happy Ardhaneswari