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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Cendekia : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Economics and Digital Business Review Jurnal Manajemen dan Inovasi (MANOVA) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Empowerment: Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Archive: Jurnal Pengabdian Kepada Masyarakat EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal Islamic Business and Entrepreneurship / JIBE Innovation Business Management and Accounting Journal Gemilang: Jurnal Manajemen dan Akuntansi Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Journal of Management and Creative Business Jurnal Riset dan Inovasi Manajemen Open Access DRIVERset Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Science Contribution to Society Journal Triwikrama: Jurnal Ilmu Sosial Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi

ANITA SUMELVIA DEWI

Universitas Islam Kadiri

Author-ID : 2512589

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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KEPUASAN PASIEN RUMAH SAKIT DIUKUR DARI KUALITAS PELAYANAN DAN CITRA RUMAH SAKIT ANITA SUMELVIA DEWI; DIANA AMBARWATI
Jurnal Akademika Vol 20, No 1 (2022): Februari 2022
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jam.v20i1.239

This study analyzed the effect of service quality and image on patient satisfaction at Arga Husada Hospital, Kediri. The formulation of the problem in this study is the extent to which the influence of service quality and image has an effect on patient satisfaction at the Arga Husada Hospital, KediriThe sampling technique in this study used the non-probability sampling method and the number was 113 respondents. Data obtained through questionnaires. The analysis technique used in this study is the classical assumption test and using multiple linear regression for hypothesis testing. The results of this study indicate that simultaneously service quality and image have a significant effect on patient satisfaction at Arga Husada Hospital, Kediri. Partial test shows that service quality and image have a significant effect on patient satisfaction at Arga Husada Hospital, KediriKeywords: service quality, image, patient satisfaction

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jam.v20i1.239

Sentimen Bisnis dan Konsumen dalam Siklus Ekonomi Indonesia Taufik Akbar; Edi Murdiyanto; Anita Sumelvia Dewi
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 5 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v5i1.727

This research aims to find out the relationship between consumer confidence, business confidence, consumer price index, and composite stock price index in Indonesia because the indicator describes a country's economic cycle as a result of sentiment that occurs. Quantitative descriptive research using multivariate methods of cointegration and granger causality within the VECM statistical framework. The period of the study is from 2015 – 2020. VECM estimation shows that in the long term there is a positive relationship pattern between CCI and itself. Then PMI shows a pattern of positive relationships, while CPI and JCI show negative relationships. Only PMI variables have a significant effect on the CCI in the long run. Then in the short term, PMI has a positive relationship pattern and has a significant influence on CCI and JCI in lags 1 and 2, and has a significant influence on CPI in lag 2. JCI has a positive and significant relationship pattern to CCI and CPI in lag 2. This research still does not discuss the dynamic behavior of the VECM model through the response of each variable to the shock of other variables and forecasting how the response of a variable in the future if a shock occurs in other variables. Governments and central banks must be able to reduce market panic and build a level of public trust. It can be said that optimism from the point of view of the business world and consumers needs to be maintained by stakeholders, especially governments and central banks.

Pelatihan Pembuatan Nomor Ijin Berusaha untuk Kelegalitasan Usaha pada Pelaku Usaha di Kecamatan Pare Kabupaten Kediri Umi Nadhiroh Umi; Diana Ambarwati; Srikalimah Srikalimah
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2022): MEI 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i3.115

Pare District experienced an increase in the number of business actors. Many existing business actors do not know and understand the legality of business, namely the making of NIB. Meanwhile, the NIB itself plays an important role in the efforts of business actors. There are many advantages to having an NIB, one of which is the legality of the business. The purpose of this community service activity is one way of socializing about the ease of making NIB permits by utilizing technology which will later make MSMEs advance to class. This service method is by providing training on how to make NIB online through the OSS application. MSME actors are guided by using simple equipment, namely through their respective cellphones by providing the required data in the form of ID cards and Business Certificates from their respective villages. The result of this assistance is that the actor can print the result in the form of an NIB certificate accompanied by a speaker. It is hoped that community service activities like this can provide solutions to the problems experienced by partners. By having a business license, MSMEs will have the potential for a wider marketing reach, business development and opportunities for cooperation and public trust in the product, obtaining legal protection in business in accordance with the location that has been determined; get empowerment opportunities both from the central, provincial and regional levels, can access financing to various bank and non-bank financial institutions.

PELATIHAN DAN PEMANFAATAN MEDIA SOSIAL UNTUK MENINGKATKAN PEMASARAN PRODUK PADA MASA PANDEMI COVID-19 Anita Sumelvia Dewi; Erwin Syahputra; Aprilia Dian Evasari
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 1 (2022): Batara Wisnu | Januari - April 2022
Publisher : Gapenas Publisher

This community service activity was carried out with the participants of the PKK Dusun Cakruk Tales Village, Ngadiluwih District, Kediri Regency which has Micro, Small and Medium Enterprises (MSMEs). Technology that is developing rapidly allows us to continue to communicate and carry out business activities amidst the COVID-19 pandemic. With the existence of social media, of course, it can make it easier, help businesses and develop their marketing strategies.The purpose of this service is to provide training on the use of social media to improve marketing. The problem that occurs with partners is the lack of product marketing for Micro, Small and Medium Enterprises (MSMEs). The solution offered here is to provide education and training related to the use of social media and skills training in taking product photos. The method of activity used in this community service is the method of lecture, question and answer, discussion and practice. The result of this community service is the transfer of partner knowledge to market MSME products through social media and the skills to take photos of their products

Analisis Kualitas Internet Marketing Berbasis Aplikasi Android “Feuniskamarket” Diana Ambarwati; Iing Sri Hardiningrum; Nur Hidayati
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

This study aims to analyze the quality of Internet Marketing based on the Android application "FEUNISKAMarket". This quantitative study conducted descriptive approach using the help of questionnaires in accordance with the research variable indicators. The process of dissemination and data collection is given randomly, sampling accidental non random probability non sampling by giving a questionnaire to 25 students who posted their products in the Android application "FEUNISKAmarket" and were willing to fill out questionnaires in May and June 2018. The results of this study indicate that all the most respondents are female students with the age range between 20 to 30 years as users of the Android Internet Marketing application "FEUNISKAmarket" stated agree and simply agree with the quality statement of the android application that has fulfilled aesthetic elements, user convenience, multimedia techniques and content that are interesting to see. However, disagree with the statement that the android application is already known by many people. It is expected that respondents can help socialize this android application to many people and researchers can then expand the population and sample if you want to examine the same variables and objects.Penelitian ini bertujuan untuk menganalisis kualitas Internet Marketing berbasis aplikasi android “FEUNISKAMarket”. Penelitian kuantitatif ini melakukan pendekatan secara deskriptif dengan menggunakan bantuan angket/kuesioner sesuai dengan indikator variabel penelitian. Proses penyebaran dan pengumpulan data diberikan secara acak yaitu sampling accidental non random probability non sampling dengan memberikan angket pada 25 mahasiswa yang memposting produknya di aplikasi android “FEUNISKAmarket” dan bersedia mengisi kuesioner pada bulan Mei dan Juni 2018. Hasil penelitian ini menunjukkan bahwa seluruh responden terbanyak yaitu mahasiswa perempuan dengan rentang umur antara 20 s/d 30 tahun sebagai pengguna aplikasi android Internet Marketing“FEUNISKAmarket” menyatakan setuju dan cukup setuju dengan pernyataan kualitas aplikasi android sudah memenuhi unsur estetika, kemudahan pengguna, teknik multimedia dan menu (konten) yang menarik untuk dilihat. Namun, tidak setuju dengan pernyataan bahwa aplikasi android sudah dikenal oleh banyak orang. Diharapkan responden dapat membantu mensosialisasikan aplikasi android ini pada banyak orang dan peneliti selanjutnya dapat memperluas populasi dan sampel jika ingin meneliti dengan variabel dan objek yang sama

ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA AMANDA BROWNIES CABANG SIDOARJO Diana Ambarwati; Iing Sri Hardiningrum; Nur Hidayati
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 2, No 2 (2017): September 2017
Publisher : Universitas Kadiri

ABSTRACT This research was conducted in a company engaged of snack foods amanda brownies branch sidoarjo. The purpose of this study to determine the effect of product quality and service quality on purchase decisions and to determine the most dominant influence of independent variables on the dependent variable. From the results of multiple regression analysis can be taken the regression equation as follows: Y = 15,041 + 0,483 X1 + 0,369 X2 Based on the magnitude of the coefficient of determination ( ) is known that the variable contribution of product quality and service quality on the purchase decision is 0.309 or 31% Based on the results of the calculation simultaneously or the test F shows F count = (21.704)> Ftable (3.09) and the result of signification is 0,000 <0,05, so the independent variable has a significant influence on the dependent variable. While the partial calculation or t test shows the significance of 0.000 and t arithmetic 4,514 means that the quality of the product influence the purchase decision with the significance of 0,000 <0.05 and t count (4.541)> t table (0.677). And the result of t test shows sig. 0.000 and t count 2,931 mean that service quality influence on purchasing decision with signification equal to 0,000 <0,05 and t count (2,931)> t table (0,677). So, it can be concluded that the product quality is the most dominant influence on purchasing decisions with a t value of 4.541.Keywords: product quality, service quality, purchase decision ABSTRAKPenelitian dilakukan di perusahaan makanan ringan amanda brownies cabang sidoarjo. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan kualitas layanan terhadap keputusan pembelian serta untuk mengetahui pengaruh yang paling dominan dari variabel bebas terhadap variabel terikat. Dari hasil analisis regresi berganda diambil persamaan regresinya sebagai berikut: Y = 15,041 + 0,483 X1 + 0,369 X2 Berdasarkan besarnya koefisien determinasi ( ) diketahui bahwa, besaran kontribusi variabel kualitas produk dan kualitas layanan terhadap keputusan pembelian adalah sebesar 0,309 atau 31%. Berdasarkan hasil perhitungan secara simultan atau uji f menunjukkan F hitung = (21.704) > F tabel (3,09) dan hasil signifikasinya adalah 0,000 < 0,05, jadi variabel bebas mempunyai pengaruh yang signifikan terhadap variabel terikat. Sedangkan pada perhitungan secara parsial atau uji t menunjukan signifikasi 0,000 dan t hitung 4,514 yang berarti Kualitas produk berpengaruh terhadap keputusan pembelian dengan signifikasi sebesar 0,000 < 0,05 dan t hitung (4.514) > t tabel (0,677). Dan hasil dari uji t menunjukan sig. 0,000 dan t hitung 2.931 yang berarti kualitas layanan berpengaruh terhadap keputusan pembelian dengan signifikasi sebesar 0,000 < 0,05 dan t hitung (2.931) > t tabel (0,677). Maka dapat ditarik kesimpulan bahwa kualitas produk yang paling dominan pengaruhnya terhadap keputusan pembelian dengan nilai t hitung sebesar 4.514.Kata kunci: kualitas produk, kualitas layanan, keputusan pembelian

Analisis Kepuasan Konsumen terhadap Desain Kemasan, Kualitas Rasa dan Merk Dagang pada Produk Makanan Minuman Kota Kediri Diana Ambarwati
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 1 No 3 (2016): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.766 KB)

Produsen dituntut untuk selalu jujur dalam memberikan informasi mengenai berbagai hal untuk diketahui konsumen. Diantaranya informasi mengenai nama merk dagang, jenis produk, berat bersih, komposisi, kode produksi, tanggal kadaluarsa, ijin produk dari dinas setempat, alamat produksi, hingga himbauan-himbauan lain yang bersifat mengajak masyarakat untuk berbuat baik. Penelitian ini bertujuan untuk menganalisis kepuasan konsumen terhadap desain kemasan, kualitas rasa dan merk dagang produk makanan minuman Kota Kediri. Penelitian ini menggunakan pendekatan kualitatif dengan menganalisis kepuasan konsumen dan karakteristik responden. Populasi yang digunakan dalam penelitian ini adalah seluruh pengunjung Pameran Bazaar Murah Gudang Garam pada bulan Juli 2016. Peneliti menggunakan teknik pengambilan sampel sampling accidental non random probability non sampling. Dari hasil penelitian dan analisis penelitian ini dapat disimpulkan bahwa seluruh responden berjenis kelamin perempuan & laki-laki, usia 17 s/d diatas 40 tahun dengan pendidikan terakhir SLTP s/d Perguruan Tinggi yang mengkonsumsi makanan/minuman/keduanya setuju dengan variabel desain kemasan, kualitas rasa dan merk dagang. Responden perempuan dengan usia matang yaitu 30 – 39 tahun dengan pendidikan terakhir SMA/SMK/MA lebih banyak mengkonsumsi makanan dibanding minuman atau keduanya.

Pembinaan dan Pendampingan e-Marketing Pada Pengembangan Wisata Goa Pertapan di Desa Sedayu Gunung Kecamatan Besuki Kabupaten Tulungagung Edi Murdiyanto; Diana Ambarwati
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 1 (2021): Februari
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v2i1.135

This community service activity is carried out in Sedayu Gunung Village, Besuki District, Tulungagung Regency. This community service activity involved 17 people. The tourism potential that is the mainstay of the community in the area is a cave which is commonly called Goa Pertapan. There are several things that need to be considered, including locations that are not widely known by tourists, there is no installation of road signs, there are no directions either in google maps or manual directions and road access is still not good and there are many potholes. In addition, from a physical point of view, the room arrangement is not well ordered, electricity is not ready, so there is still no lighting and general access is not yet open for visitors. The goal is to provide assistance, create marketing concepts, publication and online marketing. This activity was carried out from May to November 2019, by contributing coaching and mentoring in the form of Internet Marketing training for partners in their development on social media that will be developed. In the future, the managers should improve management and separate between tourism management and village administration. In the development of Goa Pertapan tourist destinations, the main concept carried is the concept of historical tourism, this historical tourism concept describes the history of Goa Pertapan and the legends that exist and develop in the community combined with tours with the concept of outbound packages and local culinary potential. This concept is marketed online or offline media.

Optimalisasi Peran UMKM dan Pokdarwis pada Wisata Sumber Banteng dengan Media Digital Marketing dan Marketplace Diana Ambarwati; Edi Murdiyanto
Archive: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021): Desember 2021
Publisher : Asosiasi Pengelola Publikasi Ilmiah Perguruan Tinggi PGRI

Kegiatan pengabdian ini melibatkan 13 orang UMKM dan 15 orang yang tergabung dalam Pokdarwis Kelurahan Tempurejo Kecamatan Pesantren Kota Kediri dan dilakukan selama satu bulan pada bulan Agustus 2021 dengan membantu mengelola penjualan produk dengan berjualan di marketplace dan menyusun strategi yang tepat untuk mengenalkan wisata yang ada dengan menggunakan media youtube dan whatsaap grup. Respon UMKM pada kegiatan sosialisasi dan pelatihan pemasaran online gratis melalui platform marketplace sangat baik, ditandai dengan ketertarikan 2 (dua) orang untuk menjalankan program yang tersebut. Tim pengabdian membantu mendampingi pembuatan akun marketplace toko online Shopee dan Blibli. Diharapkan akun toko online tersebut dapat digunakan dengan maksimal dan membantu UMKM dalam berjualan di masa pandemi ini. Respon masyarakat di sekitar Wisata Alam Sumber Banteng pada pelatihan digital marketing dalam pengelolaan pariwisata juga sangat baik, ditandai dengan antusiasme masyarakat menonton pelatihan online melalui youtube. Tim pengabdian juga telah membantu pembuatan akun instagram dan tiktok Pesona Tempurejo. Diharapkan masyarakat umum tertarik untuk mengakses akun yang telah dibuat dan masyarakat mengetahui berbagai hal yang disuguhkan dari wisata alam ini.

Co-Authors Achmad Hilal Achmad Rozaki Mustofa Agung Pambudi M Agung Pambudi Mahaputra Ahmad Jauhari Ainun Najihah Angga Permana Mahaputra Angga Permana Mahaputra Anif Mafatikhun Nida Aprilia Dian Evasari Aris Wijoyo Awfriellinka Pramesty Bagus Nur Cahyo W Bagus Ryan Putra Pratama Deby Santyo Rusandi Deby Santyo Rusandy Dian Safira Putri Hendratno Dinda Indriana Dita Nurazizah Edi Murdiyanto EDWIN AGUS BUNIARTO Erica Sophiyanti Erlia Novita Sari ERWIN SYAHPUTRA Fina Tri Adiyuniarsih Fran Siska Efelin Giano Surya Pamungkas Hanny Susiana Dewi IING SRI HARDININGRUM Iis Rahayu Jatmiko, Udik Khofifah Cindy Avrensa Lilis Lilis Lina Saptaria Medianto Mifta Wahyu Putra Miftahul Munir Mochammad Sulistiyanda Mohammad Iqbal Abidin Muhamad Fikri Maulana Muhammad Dwi Nor Alfian Niam Nabilla Putri Santoso Nauvan Dwi Ferdian Penulis Nur Ali Agus Najibul Zamzam Nur Hidayati Nurali Agus Nurul Anisah Rafi Eko Saputro Rahayu Bella Kartika Rahmad Haidar Rendy Setiawan Rezza Nur Kharisma Ria Fatmala Rike Selviasari Saiful Nur Rohman Samsinar Samsinar Serli Sela Yolanda Sodiqi Erya Pramudia Sri Wahyuni Mega Srikalimah, Srikalimah Taufik Akbar Temi Reginawati Tiara Afisa Udya Alibya Rikaz Ulul Azmi Umi Nadhiroh Umi Qhoirunnisa Wardhani, Rike Kusuma Wilona Gatra Wedari Yana Kumalasari Yudo Bismo Utomo Yuliko Lismawati Yunita Pratiwi Yuriska Gangsar Wati Zaenul Muttaqien

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