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All Journal Transformasi: Journal of Economics and Business Management Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Riset dan Inovasi Manajemen Open Access DRIVERset Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi
Angga Permana Mahaputra
Universitas Islam Kadiri
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Pusat Publikasi Ilmu Manajemen

 1 
Pengaruh Diskon, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Swalayan Diva Kabupaten Kediri Alvianto Nuha Syairul Anam; Miftahul Munir; Angga Permana Mahaputra
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.141

Abstract

The influence of market trader service quality, which consist of the variables direct evidence, realibility, responsiveness, assurance and empathy, in very important to know how much influence it has on purchasing decisions at supermarkets. Diva can estimate how the community responds and improves the quality of services provided in the future. The sampling technique in this research uses the probability sampling method. Meanwhile the samples taken were obtained through questionnaires, observations and interviews. The service result have a significant influence on purchasing decisions.
Co-Authors Alvianto Nuha Syairul Anam ANITA SUMELVIA DEWI Aqidah Tri Wahyuning Tias Arga Ryzky Prakosa Aurelia Vionissa Sabila Bayu Pramutoko Erica Sophiyanti Erlina Putikasari Fran Siska Efelin Galuh Rozalipa Melina Mada Tefani Pratama Miftahul Munir Moch.Pandu Febrianto Muhammad Idham Nova Firmansyah Ridwan Candra Widakdo Rizky Wahyu Septiawan Suwarsono, Bambang Umi Nadhiroh Wardhani, Rike Kusuma Yuliko Lismawati Zalzadila Happy Ardhaneswari