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All Journal ITQAN: Jurnal Ilmu-ilmu Kependidikan
Hayatul Muna
Institut Agama Islam Negeri Lhokseumawe
Religion Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Language Styles Used in English Commercial Product and Educational Advertisements on Internet Yuli Elyanur Saputri; Jumat Barus; Hayatul Muna
ITQAN: Jurnal Ilmu-ilmu Kependidikan Vol. 13 No. 1 (2022): ITQAN: Jurnal Ilmu-Ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.709 KB) | DOI: 10.47766/itqan.v13i1.451

Abstract

This research aims to analyze the kinds of language styles used in English Commercial Products and Educational Advertisements on the internet. This research used a qualitative descriptive technique by collecting fifteen English Commercial Products and five Educational Advertisements from the internet and using them as documentation. Data analysis techniques used are data condensation, data display, and drawing conclusion/verification. As the results of this research, the researcher found six language styles used in commercial product advertisements: spokesperson, problem solution, demonstration, a slice of life, comparison, and combination of problem solution and comparison style; and three language styles used in the educational advertisement: hard sell, soft sell, and straightforward style.
Co-Authors Jumat Barus Yuli Elyanur Saputri