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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Muhammad Fathin R
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Tren Fashion dan Brand Image terhadap Hijab Remaja Berta Melati A.C; Acep Samsudin; Rusdi Hidayat; Naufal Azani P.R; Syahrul Dwi  K; Muhammad Fathin R; Nanda Nadia
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (39.684 KB) | DOI: 10.47467/elmujtama.v3i2.2683

Abstract

Fashion and clothing style is one of the most basic everyday human needs. Clothing is not only a necessity, but also reflects the lifestyle of a particular group of people and expresses their true personality and identity. may be affected. The purpose of this study is to explain the influence of fashion trends and brand image on young people's preferences for hijabs. It is intended for This research uses the library survey method or library survey. Some of the results of this study indicate that the influence of fashion trends and brand image on young people's headscarf preferences is a powerful tool for young consumers' self-expression and shopping needs. Keywords: Preferences, Brand Images, Fashion Trend, Hijab
Co-Authors Acep Samsudin Berta Melati A.C Nanda Nadia Naufal Azani P.R Rusdi Hidayat Syahrul Dwi  K