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All Journal Jurnal Ilmu Komunikasi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management MERDEKA: Jurnal Ilmiah Multidisiplin

Rusdi Hidayat

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Author-ID : 3805908

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 24 Documents Claim Missing Document

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Articles

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Application of Personal Branding as a Campus “Bela Negara” at UPN “Veteran” Jawa Timur Eddy Poernomo; Rusdi Hidayat; Rangga Restu Prayogo
Jurnal Ilmu Komunikasi Vol 1 No 2 (2018): Media and The Millenials
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v0i2.20

The application of personal branding has become a central element in new management practices throughout the University. Personal branding plays a role in shaping the differentiation produced by a university. Personal branding is considered important for the sustainability of an organization in introducing brands in the community. Some organizations continue to improve and introduce personal branding, including universities in Indonesia. One of the higher education that has strong personal branding is the East Java National Development University 'UPN' East Java. UPN "Veteran" East Java as a Campus “Bela Negara” that emphasizes the values of defending the country as a good citizen to be applied in universities. Various theories and literature approach, applying positive personal branding can be influenced by institution image, institution reputation, and social media. The purpose of the study was to see how much institution image, institution reputation and social media influence the personal branding owned by UPN "Veteran" East Java. The sample in this study were students who chose to study in the Study Program of FISIP Business Administration UPN "Veteran" East Java as many as 200 respondents, with a sampling technique method that is purposive sampling. Data analysis uses a model structure (PLS-SEM) with smart pls that are used to test the relationship and influence between research variables. The results of this research show that institution image is positively and significantly related to institution reputation but insignificant on personal branding. On the other hand, the institution reputation is positively and significantly related to personal branding and social media owned by universities can influence personal branding.

Pengaruh Tren Fashion dan Brand Image terhadap Hijab Remaja Berta Melati A.C; Acep Samsudin; Rusdi Hidayat; Naufal Azani P.R; Syahrul Dwi K; Muhammad Fathin R; Nanda Nadia
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Fashion and clothing style is one of the most basic everyday human needs. Clothing is not only a necessity, but also reflects the lifestyle of a particular group of people and expresses their true personality and identity. may be affected. The purpose of this study is to explain the influence of fashion trends and brand image on young people's preferences for hijabs. It is intended for This research uses the library survey method or library survey. Some of the results of this study indicate that the influence of fashion trends and brand image on young people's headscarf preferences is a powerful tool for young consumers' self-expression and shopping needs. Keywords: Preferences, Brand Images, Fashion Trend, Hijab

Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada Restoran Modern dan Tradisional Acep Samsudin; Rusdi Hidayat; Indy Melva Adinda Marsha; Nabiilah Shinta Ramadhani; Cantika Aura Jahzy; Muhammad Galih Wijaya
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

In modern times like today, people have two options for choosing food, namely fast food that can be purchased at modern restaurants and regional specialties that can be purchased at traditional restaurants. The research in this journal aims to find various factors that influence people's decisions in purchasing food at modern and traditional restaurants. The research method used in this research is the study of literature and literature. The results show that consumer purchasing decisions are influenced by actual and ideal state, affection factors, consumer satisfaction factors with products, and social factors. Keywords: Modern Restaurant, Traditional Restaurant, Purchase Decision Factors.

Attitude dan Financial Knowledge Menjadi Salah Satu Faktor Dalam Pengambilan Keputusan pada UMKM Rusdi Hidayat; Acep Samsudin; Minanti Dwi Setianingrum; Badi Atus Sa’adah; Dini Annisa Pelupessy; Wirda Fitria Sahila
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

This study aims to determine the effect of Financial Attitude and Financial Knowledge on decision making in Micro, Small and Medium Enterprises (MSMEs). The research method used is the study of literature and literature. Where the author uses various journals whose discussion is still relevant to be used as reference material for making this journal. The results of the study show that investment decisions for MSMEs are not affected by financial feasibility and decision-making when returning has a positive and significant effect on financial attitudes and Financial Knowledge. This means that the better the Financial Knowledge and Financial Attitudespossessed by SME owners, the more confident they will be in making financial decisions. This research is expected to be a reference for other researchers. Keyword: attitude, financial, decision making, SMEs

Pengaruh Kualitas Pelayanan terhadap Keputusan Konsumen Dalam Menggunakkan Jasa pada PT BCA Acep Samsudin; Rusdi Hidayat; Kinanti Sekar Kirana; lvira Aprilia Primastika; Alvianti Notia Pramesti; Dela Kristiana; Priscilia Salsabilah
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

This study aims to determine the effect of Quality of Service Characteristics on Customer Satisfaction in the PT. Bank Central Asia (BCA). The analytical technique used is to collect data sources that are used as objects. The results of the study indicate that the quality of service simultaneously affects customer satisfaction in PT. Bank Central Asia (BCA). The quality of services that include variables Responsiveness, Empathy, Assurance, and Reliability in a partial effect on customer satisfaction in PT. Bank Central Asia (BCA). Keywords: Responsiveness, Empathy, Assurance, Reliability and customer satisfaction

Pengaruh Pengambilan Keputusan Lokasi Pertambangan Batu Bara terhadap Dampak Lingkungan Acep Samsudin; Rusdi Hidayat; Amelia Dwi Lestari; Febby Dzurrotul Amaliyah; Nashrum Minallah
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Selecting a mining location is a matter that is so important in determining the location of a coal mine that must be chosen by a mining company. Several factors or criteria must be considered in determining the location of a coal mine, including soil material content, determination of the UPS (Ultimate Pit Slope), size and maximum depth limitation at the end of the pit, operation, ladder/bench dimensions, geographical and geological conditions, road geometric conditions and drainage system selection depend on groundwater conditions and rainfall in the mine area. From an environmental point of view, coal mining has an impact on changing landscapes, decreasing soil fertility, threats to biodiversity, decreasing water and air quality, and environmental pollution. Once operational, mines and acid mine drainage also remain in the mining industry. Former coal mines can have positive and negative impacts on the environment related to water quality and quantity. The purpose of this study is to determine the effect of choosing a coal mining location on environmental impacts. The method used in this research is the previous research review method. In which the researcher's efforts to find comparisons, then become inspiration for further research. Then, previous research helps the researcher position the research and prove the originality of the research. Keywords Mining, coal, impact, environment

Analisis Price Earning Ratio (PER) dalam Pengambilan Keputusan Investasi Saham Perbankan: Acep Samsudin; Rusdi Hidayat; Citra Nia Ramadhani; Silvia Nur Safitri; Vanny Rahma Yulianti; Thomas Ferdiansyah; Muhammad Falihul Royhan
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

A method commonly used to assess the stock price of a company based on its ability to generate net income is known as a ratio. The net profit in question is the Earning Per Share itself. while the Net Profit in a company divided by the number of outstanding shares is the meaning of Earning Per Share, Earning Per Share is a reflection of the net income of the shareholders in the company. From the results of research on the consensus stock price itself within 12 months using the PER calculation method, researchers have chosen stocks that will be a priority in making investment decisions with the lowest Price Earning Ratio (PER) value, PT Bank Negara Indonesia (BBNI) shares. with a PER of 9.46X and a potential price increase of 27.03% based on consensus prices. Keyword: Price Earning Ratio (PER), Earning Per Share (EPS), Stock Price

Analisis Pengaruh Daya Tarik Iklan di Media Sosial Instagram terhadap Keputusan Pemilihan Hotel Rusdi Hidayat; Acep Samsudin; Anggun Fatmawati; Adam Firdausi; Dina Aprilia Irawan; Jenny Amelia Gifani; Naura Husnina Athifanita Putri
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

At this time, technology is growing and the competition between companies is getting tougher. With the development of technology, more and more hotels with good quality are created. Various factors can influence consumer decisions in choosing a hotel, one of which is advertising on social media, especially Instagram. Advertising on Instagram can influence consumer decisions in hotel selection, this can affect the image of the selected hotel. If a hotel has increased consumers, it will be seen by the community that the hotel has good quality and vice versa. The purpose of this study was to determine the effect of the attractiveness of advertising on Instagram media on hotel selection decisions. The research method used in this research is the library research method. The results of this study indicate that Instagram has a significant role in the marketing process of the hospitality industry so that it can increase consumer attractiveness in hotel selection. Instagram has a very wide audience coverage which has a huge impact on customer decisions. Keywords: hotel, instagram, decision, marketing

Pengaruh Brand Awareness dan Desain Produk terhadap Minat Beli Konsumen pada Produk Emas Acep Samsudin; Rusdi Hidayat; Zefania Mikha Manurung; Aisyah Widya Ayu; Meidya Ayu Prameswari; Restiatin Restiatin
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

In the gold jewelry industry, more and more entrepreneurs are offering a variety of brands and designs, and the role of brand awareness and design innovation is important for gold companies, to attract consumers to their products. The purpose of this study was to identify, analyze, and respond to the impact of brand awareness and product design on consumer purchasing decisions for gold products. This makes brand awareness and product design have a positive and significant effect on consumer purchasing decisions on gold products. Keywords: Brand Awareness, Product Design, Purchase Decision.

Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk Skincare Cyntia Ayu S.; Acep Samsudin; Rusdi Hidayat; Christnugroho S.E.; Oktaviana N.A.; Fikha F.; Tri Agusnia W.
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 5 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Skin care products or skincare using public figures are considered to have power over the general public who see these products and can make offers so that people are interested in using them and even make a decision to buy the product being promoted. This study aims to find out how the celebrity endorser relationship influences the decision to buy skincare products. The company's strategy in taking advantage of promotions is to establish relationships with celebrity endorsers. With more and more information obtained about a product through advertisements that have been promoted by a celebrity, it will create a feeling of interest in the product because over time, as long as the product is still in the minds of consumers, the memory will still be embedded. In this study the method used is descriptive qualitative research method and includes explanatory research. The results of this study indicate that celebrity endorsers have a strong relationship because they can directly influence consumer purchasing decisions. Celebrity endorsers influence consumer purchasing decisions by increasing consumer buying interest due to public attention. Keywords: Celebrity Endorser, Purchase Decision, Skincare

Co-Authors Acep Samsudin Acep Samsudin Adam Firdausi Adela Aurelia Kinaya Dewi Adelia Rizma Y. Adisa Lupita O. Afina Hasya Faza Aisyah Widya Ayu Alissa Azizah Herman Susilo Alvianti Notia Pramesti Amelia Dwi Lestari Ananda Rizkiah S Andri Rizal Setiawan Anggun Fatmawati Anindya Sekar Purnomo Arifania Pratiwi Badi Atus Sa’adah Bagus Firmansyah Bebyzanna Bella Faumara Berta Melati A.C Cantika Aura Jahzy Christnugroho S.E. Citra Nia Ramadhani Cyntia Ayu S. Daivan Putra Tanzaga Daniar Bihas Nana Daniel Aditya Davina Ayu F. Dayyan Ramadhan Santoso Dela Kristiana Della Sari Devi Dwi A Dina Aprilia Irawan Dini Annisa Pelupessy Dwi Wulan Suci Dwiva Octaqiyyah Eddy Poernomo Ely Nanda Khamdiyah Eries Priandana Putra Faizah Radinka Febby Dzurrotul Amaliyah Fikha F. Firdausii Khoirunnisa Fitri Maharani Andamdewi Habib Ahmad Hanatasya Aulia R P Hanna Tsania Nabiella Indy Melva Adinda Marsha Inggrid Destrina Innatus Solehah Intan Dwi Isma Saputri Intan Wiani Jenny Amelia Gifani Kinanti Sekar Kirana Krisna Rahmadani Pratama Laisya Kezia Clarinta Liana Rahma Kusumadini Lilyana Fransiska Sinaga lvira Aprilia Primastika Maharani Ikaningtyas Manuel Vivien R T Mayra Reninta Khansa Meidya Ayu Prameswari Melinda Wahyuning Putri Melisa Cornelia Mia Dwi Risandi Minanti Dwi Setianingrum Mohammad Zahrain Muhammad Falihul Royhan Muhammad Fathin R Muhammad Galih Wijaya Muhammad Irfan Ramadhan Mutmainah Mutmainah Nabiilah Shinta Ramadhani Nabilla Rahma Maharsany Nanda Nadia Nashrum Minallah Naufal Azani P.R Naura Husnina Athifanita Putri Nur Annisa Fatiha Okalifta Rale Travito Oktaviana N.A. Pramesti Intan Destari Priscilia Salsabilah Putri Anggeliya S. Rafli Aprilian Firmansyah Rangga Eka Saputra Rangga Restu Prayogo, Rangga Restu Raniasani Sisyawati Restiatin Restiatin Rio Bastian Rista Adhalia Fani Rosa Ainun R Sarah Putri N. Shafannisa Aulia Shinta Kezia Apriliani Silvia Nur Safitri Sri Linda Handayani Stevani Anindhita Netanya Sukaina Abir S Syafira Widya Uni Putri Syahrul Dwi K Syakirotul Hayati Talita Karisma Syaharani Tarissa Seshita Hadi Thomas Ferdiansyah Tri Agusnia W. Unsiah Zulfa Ulinnuha Vanny Rahma Yulianti Wildan Izzan Azmi Wirda Fitria Sahila Zefania Mikha Manurung

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