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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Nabiilah Shinta Ramadhani
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada Restoran Modern dan Tradisional Acep Samsudin; Rusdi Hidayat; Indy Melva Adinda Marsha; Nabiilah Shinta Ramadhani; Cantika Aura Jahzy; Muhammad Galih Wijaya
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.898 KB) | DOI: 10.47467/elmujtama.v3i2.2724

Abstract

In modern times like today, people have two options for choosing food, namely fast food that can be purchased at modern restaurants and regional specialties that can be purchased at traditional restaurants. The research in this journal aims to find various factors that influence people's decisions in purchasing food at modern and traditional restaurants. The research method used in this research is the study of literature and literature. The results show that consumer purchasing decisions are influenced by actual and ideal state, affection factors, consumer satisfaction factors with products, and social factors. Keywords: Modern Restaurant, Traditional Restaurant, Purchase Decision Factors.
Co-Authors Acep Samsudin Cantika Aura Jahzy Indy Melva Adinda Marsha Muhammad Galih Wijaya Rusdi Hidayat