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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Kinanti Sekar Kirana
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Kualitas Pelayanan terhadap Keputusan Konsumen Dalam Menggunakkan Jasa pada PT BCA Acep Samsudin; Rusdi Hidayat; Kinanti Sekar Kirana; lvira Aprilia Primastika; Alvianti Notia Pramesti; Dela Kristiana; Priscilia Salsabilah
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.246 KB) | DOI: 10.47467/elmujtama.v3i2.2777

Abstract

This study aims to determine the effect of Quality of Service Characteristics on Customer Satisfaction in the PT. Bank Central Asia (BCA). The analytical technique used is to collect data sources that are used as objects. The results of the study indicate that the quality of service simultaneously affects customer satisfaction in PT. Bank Central Asia (BCA). The quality of services that include variables Responsiveness, Empathy, Assurance, and Reliability in a partial effect on customer satisfaction in PT. Bank Central Asia (BCA). Keywords: Responsiveness, Empathy, Assurance, Reliability and customer satisfaction
Co-Authors Acep Samsudin Alvianti Notia Pramesti Dela Kristiana lvira Aprilia Primastika Priscilia Salsabilah Rusdi Hidayat