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All Journal Journal of Innovation in Business and Economics
Fira Ibialty Kreatitin
Management Department, Faculty of Economics and Business, Universitas Muhammadiyah Malang, Indonesia
Economics, Econometrics & Finance

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Journal : Journal of Innovation in Business and Economics

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The driving factors of E-loyalty marketplace customer: A structural equation modeling Widayat Widayat; Fira Ibialty Kreatitin; Marsudi Marsudi; Rahmad Wijaya
Journal of Innovation in Business and Economics Vol. 6 No. 02 (2022): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v6i02.22531

Abstract

The research aims to determine the effect of webpage quality, Payment System, and E-satisfaction on the E-loyalty and E-satisfaction of E-Commerce customers. This research implied data from 180 Shoppe's E-commerce customers in Indonesia, selected using convenience sampling. Through Structural Equation Modeling (SEM), we showed that website quality and payment systems directly influence E-satisfaction and E-loyalty. E-satisfaction mediates the effect of website quality on E-loyalty but does not mediate the impact of the payment system on E-loyalty. This implies that E-commerce can cultivate customer E-loyalty by creating E-satisfaction that affects website quality and providing a convenient payment system to maintain customer loyalty.
Co-Authors Marsudi Rahmad Wijaya Widayat Widayat