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CAUSALITY MODEL OF CONSUMER PURCHASE INTENTION ON ENVIRONMENTALLY FRIENDLY PACKAGING BEVERAGE PRODUCTS Muhammad Zulfiqar Mahmud; Widayat Widayat; Rahmad Wijaya
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v10i2.14791

This study aims to construct a correlational model for the determinant of consumer purchase intention on environmentally friendly packaging beverage products by examining the product image and company reputation as mediators in the association of green perceived value on consumer purchase intention with the ex-post facto quantitative approach. The target population is the community in Malang City, EastJava who is aware of the existence of cardboard packaging beverage products and intends to purchase the products. Data were collected by employing a questionnaire distributed online. 300 respondents were selected by convenience sampling. The collected data were analyzed using Structural Equation Modeling (SEM) by utilizing AMOS software. The final model was obtained with an adequate Goodness of Fit value.The structural model that has been successfully constructed shows that green perceived value has no significant effect on purchase intention. Besides, the product image and company reputation play a role in mediating the impact of Green Perceived Value on Purchase Intention.

Pendampingan Keselamatan Dan Kesehatan Kerja Petugas Sampah di Desa Tamanharjo, Singosari Malang Yoyok Bekti Prasetyo; Rahmad Wijaya; Joko Susilo
Altruis: Journal of Community Services Vol. 2 No. 2 (2021): Altruis
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/altruis.v2i2.16894

Garbage workers are very at risk of accidents at work. The work environment of the waste officer when handling garbage in the trash can which has a lot of sharp and dangerous objects, bringing various types of diseases. Efforts are needed to assist waste officers. This assistance is carried out by providing health education about the risks and dangers of the diseases that can be experienced by waste officers while working. This assistance is a promotive and preventive effort aimed at waste officers to avoid health problems or occupational diseases. Most of the work accidents experienced by garbage officers were due to mechanical factors such as being scratched, stabbed, and slipping (71.4%). Another accident was twisted and a falling by 42.9% for each. Meanwhile, for occupational diseases, musculoskeletal problems (pain in the waist muscles) and the presence of conflict were higher, namely 42.9% compared to diarrhea and itching of the skin, namely 14.3%. Health education on occupational safety and health for waste officers is effective in increasing the knowledge of waste officers about the risks of their work environment.

The Improving the Quality of Services In Junior High School 1 Malang Leila Dwi Adzani Sukma; Rahmad Wijaya; Baroya Mila Shanty
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 03 (2021): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i3.17079

This study aims to determine which services need to be improved so that the number of new students increases. Using 5 research variables, namely tangible, reliability, responsiveness, assurance and empathy with the Quality Function Deployment (QFD) method approach which will produce a House of Quality matrix, a total of 12 service attributes need to be improved. After knowing the 12 service attributes that must be improved, the researcher conducted an interview with the Principal of JHS Muhammadiyah 1 Malang, so that eight technical responses were obtained, namely conducting discipline and character training for teachers, adding additional equipment, namely main textbooks, rulers, markers, erasers and attendance books. class, holding disciplinary training and human resource relations to staff, installing CCTV in the school area, namely in front of the teacher's room, each class and where students pass by (sports fields, bicycle / motorbike parking lots, and gazebos), adding gazebos and Wi-Fi in the school area then adding fiction story books in the library, adding school facilities such as toilets, improving school layouts so that the distance between classrooms and canteens, laboratories and libraries is close and maximizing social media such as Instagram, Facebook, and the school website in school promotion.

The Effect of Website Quality, Sales Promotion and Social Media on Purchase Decisions on Lazada E-Commerce Sites Tia Amelia Dini Nadia; Rahmad Wijaya; Dewi Nurjannah
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 04 (2021): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i4.17646

This study aims to determine the effect of website quality, sales promotion, and social media on purchasing decisions on the Lazada e-commerce site. This type of research is explanatory research with a quantitative approach. The sampling technique used is accidental sampling. The number of samples used was 100 respondents. Respondents in this study were all Lazada consumers who had purchased at Lazada during the last 1 year. The source of data in this study is primary data obtained from distributing questionnaires through Lazada's social media. The data analysis technique used is multiple linear regression analysis. Data processing was performed with SPSS 26.0. The results of this study indicate that partially website quality, sales promotion, and social media have a positive and significant effect on purchasing decisions on the Lazada site. The dominant variable in influencing purchasing decisions is website quality.

The Improving the Quality of Services In Junior High School 1 Malang Leila Dwi Adzani Sukma; Rahmad Wijaya; Baroya Mila Shanty
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 03 (2021): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

This study aims to determine which services need to be improved so that the number of new students increases. Using 5 research variables, namely tangible, reliability, responsiveness, assurance and empathy with the Quality Function Deployment (QFD) method approach which will produce a House of Quality matrix, a total of 12 service attributes need to be improved. After knowing the 12 service attributes that must be improved, the researcher conducted an interview with the Principal of JHS Muhammadiyah 1 Malang, so that eight technical responses were obtained, namely conducting discipline and character training for teachers, adding additional equipment, namely main textbooks, rulers, markers, erasers and attendance books. class, holding disciplinary training and human resource relations to staff, installing CCTV in the school area, namely in front of the teacher's room, each class and where students pass by (sports fields, bicycle / motorbike parking lots, and gazebos), adding gazebos and Wi-Fi in the school area then adding fiction story books in the library, adding school facilities such as toilets, improving school layouts so that the distance between classrooms and canteens, laboratories and libraries is close and maximizing social media such as Instagram, Facebook, and the school website in school promotion.

The Effect of Website Quality, Sales Promotion and Social Media on Purchase Decisions on Lazada E-Commerce Sites Tia Amelia Dini Nadia; Rahmad Wijaya; Dewi Nurjannah
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 04 (2021): DECEMBER
Publisher : Universitas Muhammadiyah Malang

This study aims to determine the effect of website quality, sales promotion, and social media on purchasing decisions on the Lazada e-commerce site. This type of research is explanatory research with a quantitative approach. The sampling technique used is accidental sampling. The number of samples used was 100 respondents. Respondents in this study were all Lazada consumers who had purchased at Lazada during the last 1 year. The source of data in this study is primary data obtained from distributing questionnaires through Lazada's social media. The data analysis technique used is multiple linear regression analysis. Data processing was performed with SPSS 26.0. The results of this study indicate that partially website quality, sales promotion, and social media have a positive and significant effect on purchasing decisions on the Lazada site. The dominant variable in influencing purchasing decisions is website quality.

Edukasi pencegahan konsumsi alkohol pada remaja di SMK Muhammadiyah 3 Singosari Malang Yoyok Bekti Prasetyo; Nurul Humaidi; Rahmad Wijaya
Altruis: Journal of Community Services Vol. 3 No. 4 (2022): Altruis
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/altruis.v3i4.23485

Alcohol use in adolescents needs serious attention because of the negative impact on adolescent health and development. The prevalence of alcohol consumption among adolescents in Indonesia is 3.3% of them starting to drink at the age of 10, and most of them are traditional alcoholic beverages (38.7%). This community service program aims to reduce alcohol consumption among teenagers. There are two activities involved in this community service: education on alcohol prevention and screening of alcohol consumption. We carried the activity at Muhammadiyah 3 Singosari Vocational High School Malang. The participants were 57 students. This activity resulted in an increase in students' understanding of preventing alcohol consumption, with an average before the education of 5.40. In contrast, after being given education, it's score increased to 6.16. Most of the students at SMK do not consume alcohol or are shown in the normal category of 86.9%. However, some still consume 3.3% alcohol in the heavy category. This activity concludes that the provision of education can increase the understanding of adolescents, and then it is hoped that it will prevent alcohol consumption among adolescents. Follow-up efforts from the screening results are carried out by continuing to provide education, counseling, and further diagnostic examinations for adolescents.

The Effect of Product Quality, Store Atmosphere, and Promotion on Purchase Decisions at Hagaa Coffee Shop Malang NOPENDRA; Rahmad Wijaya; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 02 (2022): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i02.20324

This study aims to analyze the effect of product quality, store atmosphere, and promotion on purchasing decisions at Hagaa Coffee. As for the background of this writing because of the emergence of many cafe businesses in the city of Malang. This study uses a quantitative descriptive approach. Data were collected through an online survey with a non-probability method of purposive sampling using a questionnaire instrument. Respondents are consumers who have made transactions at Hagaa coffee within the last 3 months totaling 100 respondents. The data analysis technique used is the multiple linear analysis techniques. The results of regression analysis show that product quality, store atmosphere, and promotions have a significant partial and simultaneous effect on consumer purchasing decisions at Hagaa Coffee Malang and product quality has the most dominant influence on purchasing decisions.

The Effect of Product Quality on Purchase Decision Mediated by Brand Image in Zara Women’s Bag Consumers Wiwin Arifin; Marsudi Marsudi; Rahmad Wijaya
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i04.23808

This study examines the effect of product quality on purchasing decisions with the brand image as a mediating variable. The research was conducted in Tunjungan Plaza, Galaxy Mall, and Pakuwon Mall with a total sample of 150 respondents of Zara Women’s consumers. The data collection technique in this study used an online questionnaire. The data analysis technique in this study uses partial least squares using Smart PLS software. The results of the partial least squares (PLS) analysis show that product quality has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on brand image, brand image has a positive and significant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions.

The Effect of Celebrity Endorser, Brand Image, and Product Quality on The Purchase Decision of Sariayu Martha Tilaar Cosmetics Iin Aulia Fitri; Rahmad Wijaya; Dewi Nurjannah
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i04.23833

This research aims to prove empirically the effect of a celebrity endorser, brand image, and product quality on the purchasing decision of Sariayu Martha Tilaar in Malang. The independent variables in this research are celebrity endorsers, brand image, and product quality. The dependent variable is the purchase decision. The sample size was 100 people with non-probability sampling. Data collection technology is this study used by questionnaire. Data analysis technique using multiple linear regression. The results of the study indicate that the celebrity endorser variable has an effect on purchasing decisions, brand image affects purchasing decisions, and product quality affects purchasing decisions.

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