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Syafrida Damanik
Universitas Al Azhar
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Journal : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

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Implementasi Keberadaan Bandara Kuala Namu dalam Pemetaan Sosial Ekonomi UMKM Sekitarnya Syafrida Damanik; M Umar Maya Putra
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.4268

Abstract

This research is a technical study of the existence of Kuala Namu Airport in Deli Serdang Regency which is surrounded by Micro, Small and Medium Enterprises (MSMEs). MSMEs need to understand socio-economic mapping as a driving force for the development of Deli Serdang Regency and can play an important role in the existence of Kuala Namu Airport. This concept can be used as an indicator to provide useful solutions in increasing outputs and outcomes. The method used is a qualitative method which is transferred into a quantitative method to map the general potential of them around Kuala Namu Airport as many as 34 MSMEs. From the research results, the main problems of marketing in the Covid 19 pandemic era need to be resolved comprehensively and need assistance from the Government to conduct entrepreneurship training and business promotion based on go international
Co-Authors Akhmad Ramli Andika Isma Choerul Umam Dewi Ratih K Hendy Tannady Jefriyanto Jefriyanto M Saleh Malawat Mian Agus Nobel Siburian Mihrab Afnanda Muhammad Umar Maya Putra Muhammad Umar Maya Putra Mutmainnah, Muthia Rasmawati A. R. Riyanti, Apriani Roinah Roinah Rr Iswahyuningsih Sabda Imani Rubiarko Selfira Yap Sudadi Sudadi Widyatmoko Widyatmoko