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All Journal JWEM (Jurnal Wira Ekonomi Mikroskil) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL PENDIDIKAN TAMBUSAI Mudir : Jurnal Manajemen Pendidikan Enrichment : Journal of Management Jurnal Kewarganegaraan Dedikasi Sains dan Teknologi (DST) Journal of Information System, Technology and Engineering
Syafrida Damanik
Universitas Al Azhar
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Journal : Enrichment : Journal of Management

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Business And Its Application In Information Technology As Well As Good Communication M Umar Maya Putra; Syafrida Damanik; M Saleh Malawat
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.343 KB) | DOI: 10.35335/enrichment.v12i5.911

Abstract

This paper is a concept of business and information technology (IT) training in facing the progress of transformation of communication for college students in Management Computer Informatics (MCI) Royal Kisaran, Asahan Regency. Through this program, it is expected that they knew the importance of business in legal concept based on the improvement of IT. The method used is experiential learning method and the concept of literature study about business and IT. The delivery in the form of lectures, group discussions, games so that people can participate actively through the Focus Group Discussion (FGD). In the training presented the material: Concept of information technology (IT) training in facing the progress of transformation of communication. After the FGD are conducted, it is found that the participants are quite responsive and enthusiastic in following the training materials, as evidenced, there are many questions asked by the participants. By improving their knowledge and IT are quite good then they are going to improve the real fact through academic assistance with the motivation
An Effect of Product Quality, Price, and Word of Mouth on Buying Interest : A case of Tretes Porridge in Binjai Selfira Yap; M Umar Maya Putra; Syafrida Damanik
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.912

Abstract

Small and medium enterprises (SMEs) is one of the supporting economic growths of a region. Small and medium size business can be developed by increasing the buying interest of the people around. Buying interest is the desire that arises from consumers to a product as a result of the consumer's observation of a product. This research is quantitative research with a sample of 109 respondents. This study focuses on the effect of product quality, price, and word of mouth on interest buying : a case of Bubur Tretes Binjai. This research was conducted in Binjai . The population of this study is the customer of Bubur Tretes that is located in Binjai. The researcher concluded that taking a sample of 109 respondents. Primary data were gathered by using questionnaires. The data were analyzed by using structural equation modeling-partial least squares (SEM-PLS) with SmartPLS software. The result of this study indicated that the variable product quality (X1) partially had a significant effect on buying interest, the price variable (X2) partially had not significant effect on buying interest, and word of mouth variable (X3) partially had a significant effect on buying interest. Simultaneously, product quality, price , and word of mouth influence buying interest on the traditional product of Bubur Tretes in Binjai. From the results of data processing, it was found that the coefficient of determination was 69.2% which indicates that X1, X2, and X3 together were able to influence Y by 69.2% with a moderate category, the remaining 30.8% was influenced by other factors.
Co-Authors Akhmad Ramli Andika Isma Choerul Umam Dewi Ratih K Hendy Tannady Jefriyanto Jefriyanto M Saleh Malawat Mian Agus Nobel Siburian Mihrab Afnanda Muhammad Umar Maya Putra Muhammad Umar Maya Putra Mutmainnah, Muthia Rasmawati A. R. Riyanti, Apriani Roinah Roinah Rr Iswahyuningsih Sabda Imani Rubiarko Selfira Yap Sudadi Sudadi Widyatmoko Widyatmoko