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All Journal Jurnal Ilmiah Universitas Batanghari Jambi El-Iqtishady
Allif Al Fattahillah
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Penggunaan Paylater terhadap Sikap Konsumtif Mahasiswa Universitas Jambi dalam Perspektif Ekonomi Islam Ary Dean Amri; Allif Al Fattahillah; Chealsy Amanda; Hadiah Tri Marlia Putri; Nurul Adila; Pandu Syahrez Alkautsar
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3168

Abstract

Based on a preliminary survey conducted by researchers of 100 students of the Faculty of Economics and Business, University of Jambi using a questionnaire distributed online via Google Form, it was found that 78 students agreed that paylater affects consumptive behavior. And the results of a research study conducted by researchers also show that 97 students use Shopee PayLater with the slogan "pay later with payments in 3-6 months". This study uses a quantitative approach. The data used is primary data by distributing questionnaires to Jambi University FEB students online via the Google form. A sample of 100 people using the slovin formula was taken by random sampling method with non-probability sampling. The data analysis used was a simple linear regression analysis processed with SPSS version 29. The results of this study indicate that the variable use of the Shopee PayLater pay later payment system has a significant effect on the consumption behavior of Jambi University FEB students. From a sharia business perspective, the paylater system is actually a paylater system using a qardh contract or payment note, where no interest and only rational administration are legally permitted.
PENGARUH ISLAMIC BRANDING, PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK RABBANI (STUDI KASUS KONSUMEN RABBANI KOTA JAMBI) Ary Dean Amri; Allif Al Fattahillah; Chealsy Amanda; Hadiah Tri Marlia Putri; Nurul Adila; Pandu Syahrez Alkautsar
El-Iqthisadi Volume 5 Nomor 1 Juni 2023
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.vi.39442

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Islamic Branding, personal selling, dan kualitas produk terhadap pembelian produk rabbani di Kota Jambi. Metode yang di gunakan penulis dalam penelitan ini adalah pendekatan kuantitatif, dan menggunakan jenis penelitian deskritif. Lokasi penelitian ini dilakukan pada konsumen produk rabbani di kota jambi,Populasi penelitian ini adalah seluruh konsumen rabbani di kota jambi, penelitian menggunakan rumus slovin, penelitian ini juga menggunakan data primer, berdasarkan hasil perhitungan rumus, diperoleh jumlah 243,348084 dibulatkan menjadi 243 dikarenakan untuk mempermudah perhitungan dan mendapatkan data yang lebih akurat. Penelitian ini menggunakan teknik probability sampling, yaitu teknik pengambilan sampel yang memberikan setiap unsur (anggota) populasi dasar dengan kesempatan yang sama untuk dipilih menjadi anggota sampel. Dalam hal ini digunakan teknik simple random sampling, yaitu mengambil anggota sampel secara acak dari populasi, tanpa memperhatikan strata populasi yang ada. Data yang di peroleh peneliti kemudian diolah menggunakan alat bantu aplikasi SPSS. Berdasarkan hasil dari penelitian, terdapat pengaruh antara Islamic Branding, Personal Selling dan Kualitas Produk terhadap Keputusan Pembelian Produk Rabbani. Kata Kunci: Islamic Branding, Personal Selling, Kualitas Produk, dan Keputusan Pembelian Abstract This study aims to determine the effect of Islamic branding, personal selling, and product quality on the purchase of rabbani products in Jambi City. The method used by the author in this research is a quantitative approach, and uses a type of descriptive research. The location of this research was conducted on consumers of rabbani products in the city of Jambi. The population of this study were all consumers of rabbani in the city of Jambi. The research used the slovin formula. simplify calculations and get more accurate data. This study uses a probability sampling technique, which is a sampling technique that provides each element (member) of the basic population with the same opportunity to be selected as a member of the sample. In this case, a simple random sampling technique was used, namely taking random sample members from the population, regardless of the existing population strata. The data obtained by the researcher was then processed using the SPSS application tool. Based on the results of the study, there is an influence between Islamic Branding, Personal Selling and Product Quality on the Purchase Decision of Rabbani Products. Keywords: Islamic Branding, Personal Selling, Product Quality, and Purchasing Decisions
Co-Authors Ary Dean Amri Ary Dean Amri Chealsy Amanda Hadiah Tri Marlia Putri Nurul Adila Pandu Syahrez Alkautsar