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Analisis Faktor-Faktor yang Mempengaruhi Pemilihan Tabungan Syariah pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Jambi Ary Dean Amri; Anitha Octaviani; Adinda Putri Agustina; Noviya Rita; Nurita Nurita; Syahrul Gunawan
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.808

Abstract

The purpose of this research is to determine which factors are more influential in influencing the choice of Syariah Bank savings (Y) among students at FEB Jambi University   ‘s. These Factors are classified as internal and external.This research applied quantitative research methods. The primary data sources are questionnaires that have been tested for validity and reliability as well as secondary data from various print and electronic media related to this research. SPSS 25.0 was used to analyze data using simple regression tests and multiple regression test. A random sampling method was used to choose 233 FEB students from Jambi University’s class of 2019-2022. Based on the results of the T test and F test, the internal factor variabel (X1) and external factor variabel (X2) obtained a significance value of 0.000 < 0.05, so it can be concluded that the internal factor variabel (X1) and external factor variabel (X2) affect the choice Syariah Bank savings (Y) for Jambi Universitas FEB students. Furthermore, based on the coefficient of determination (R2) results, the internal factor variabel (X1) has a value of 74.3% while the external factor variabel (X2) has a value of 49.9% . Thus, internal factor (X1), Which include personal, psychological, and economic factors, outweigh external factors (X2), which include cultural, social, and marketing factors, in influencing FEB Jambi University students’ choice of  Syariah Bank Savings (Y). Because of that, it is important for Syariah Bank side to improve both variabel in order to increase interest of syariah Bank in Indonesia.
PENGARUH ISLAMIC BRANDING, PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK RABBANI (STUDI KASUS KONSUMEN RABBANI KOTA JAMBI) Ary Dean Amri; Allif Al Fattahillah; Chealsy Amanda; Hadiah Tri Marlia Putri; Nurul Adila; Pandu Syahrez Alkautsar
El-Iqthisadi Volume 5 Nomor 1 Juni 2023
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.vi.39442

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Islamic Branding, personal selling, dan kualitas produk terhadap pembelian produk rabbani di Kota Jambi. Metode yang di gunakan penulis dalam penelitan ini adalah pendekatan kuantitatif, dan menggunakan jenis penelitian deskritif. Lokasi penelitian ini dilakukan pada konsumen produk rabbani di kota jambi,Populasi penelitian ini adalah seluruh konsumen rabbani di kota jambi, penelitian menggunakan rumus slovin, penelitian ini juga menggunakan data primer, berdasarkan hasil perhitungan rumus, diperoleh jumlah 243,348084 dibulatkan menjadi 243 dikarenakan untuk mempermudah perhitungan dan mendapatkan data yang lebih akurat. Penelitian ini menggunakan teknik probability sampling, yaitu teknik pengambilan sampel yang memberikan setiap unsur (anggota) populasi dasar dengan kesempatan yang sama untuk dipilih menjadi anggota sampel. Dalam hal ini digunakan teknik simple random sampling, yaitu mengambil anggota sampel secara acak dari populasi, tanpa memperhatikan strata populasi yang ada. Data yang di peroleh peneliti kemudian diolah menggunakan alat bantu aplikasi SPSS. Berdasarkan hasil dari penelitian, terdapat pengaruh antara Islamic Branding, Personal Selling dan Kualitas Produk terhadap Keputusan Pembelian Produk Rabbani. Kata Kunci: Islamic Branding, Personal Selling, Kualitas Produk, dan Keputusan Pembelian Abstract This study aims to determine the effect of Islamic branding, personal selling, and product quality on the purchase of rabbani products in Jambi City. The method used by the author in this research is a quantitative approach, and uses a type of descriptive research. The location of this research was conducted on consumers of rabbani products in the city of Jambi. The population of this study were all consumers of rabbani in the city of Jambi. The research used the slovin formula. simplify calculations and get more accurate data. This study uses a probability sampling technique, which is a sampling technique that provides each element (member) of the basic population with the same opportunity to be selected as a member of the sample. In this case, a simple random sampling technique was used, namely taking random sample members from the population, regardless of the existing population strata. The data obtained by the researcher was then processed using the SPSS application tool. Based on the results of the study, there is an influence between Islamic Branding, Personal Selling and Product Quality on the Purchase Decision of Rabbani Products. Keywords: Islamic Branding, Personal Selling, Product Quality, and Purchasing Decisions
Risiko Aplikasi Dana dan Tingkat Kepuasan Konsumen di Provinsi Jambi Dalam Perspektif Islam: Studi Kasus Generasi Z Ary Dean Amri; Hesti Imraatun Nadziroh; Asroful Anam; Novita Sari; Nadhilah Putri Riani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1081

Abstract

This study aims to determine the risks of use, the level of consumer satisfaction, as well as the general and Islamic legal basis for generation z in Jambi province. This research is a Mixed Research (Quantitative-Qualitative) using a Descriptive Approach. The test method used is the Reliability Test and Validity Test with the SPSS 26 Analysis Tool, and the test uses a Likert scale. The results showed that 243 respondents were declared neutral on the Likert Scale Analysis Test. Meanwhile, the reliability and validity test shows that research on the risk of application of funds and the level of consumer satisfaction in Jambi Province from an Islamic perspective (Case Study of Generation Z) is reliable or consistent.
Analisis Resiko Investasi Pasar Modal IDX dalam Penggunaan Transaksi Saham Digital Generasi Z Ditinjau dalam Perspektif Ekonomi Islam di Pulau Sumatra Ary Dean Amri; Ade Melda; Dinni Afrisca Sari; Maharani Putri; Zahra Muflihah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1082

Abstract

This study aims to find out 1) What is the Opinion of Generation Z Against the Risk of Trust and Security of the Digital Capital Market on the Island of Sumatra 2) How is Idx Capital Market Investment Viewed in the Perspective of Islamic Economics. This research method uses quantitative research methods. The data sources used in this study are primary data from questionnaires that have been tested for validity and reliability as well as secondary data. Data analysis used simple regression test and multiple regression test using SPSS. The number of samples in this study were 250 respondents from Generation Z who live on the island of Sumatra which were successfully collected by distributing online questionnaires via the Google form with a random sampling technique. The results of this test show that security (X2) is more dominant than the trust factor (X1), however, both trust (X1) and security (X2) have a positive and significant influence on the risk of stock (Y) Generation Z in Sumatra.