Dini Indriani, Dini
Program Studi Pendidikan Dokter Fakultas Kedokteran Universitas Udayana

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STRATEGI PELAYANAN SALES COUNTER OFFICER DALAM MENANGANI KELUHAN PELANGGAN PADA JNE EXPRESS KOTA MEDAN Indriani, Dini; Prana, Riandani Rezki
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): In Press Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5732

Abstract

Penanganan pengaduan menjadi sebuah alur penting saat produk atau jasa dihasilkan tidak sesuai dengan harapan pelanggan. Keluhan dapat dijadikan sebagai peluang untuk meningkatkan dan mengembangkan JNE Express di Kota Medan. Penelitian ini bertujuan untuk mengetahui peran customer service dalam menangani keluhan pelanggan di JNE Express Kota Medan. Penelitian ini dilakukan dengan menggunakan penelitian kualitatif, dengan Teknik pengumpulan data yaitu wawancara, observasi, dokumentasi dan studi pustaka. Hasil penelitian ini adalah sebagai berikut. Pertama, peran sales counter officer di JNE Express Kota Medan dalam menangani keluhan pelanggan dilaksanakan menggunakan standar dimensi pelayanan antara lain (a) daya tanggap (responsiveness), (b) keandalan (reliability), (c) jaminan (assurance), (d) perhatian (emphaty), (e) bukti fisik (tangiable). Hasil penelitian ini diharapkan dapat memberikan pemahaman yang lebih mendalam tentang strategi penanganan pelanggan yang efektif.Kata Kunci: Sales counter officer, Pelanggan, Pelayanan
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga Terhadap Keputusan Pembelian di Kedai Kopi Janji Jiwa Indriani, Dini; Prawoto, Prawoto
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 4 (2024): Juli-September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i3.362

Abstract

This study aims to investigate the effect of product quality, service quality, and price perception on purchasing decisions at Janji Jiwa Coffee Shop. A total of 106 respondents, who were customers visiting Kopi Janji Jiwa, were collected using an accidental sampling technique. Primary data was gathered through questionnaires and analyzed using quantitative methods with SPSS20 software. The results revealed that product quality does not significantly influence purchasing decisions. In contrast, service quality and price perception have a significant impact on purchasing decisions. The findings suggest that product quality does not affect purchasing decisions when consumers do not consider product quality as a factor in their purchase decision-making process. Service quality influences purchasing decisions when consumers consider the quality of service provided during the decision-making process. Additionally, price perception affects purchasing decisions when consumers take into account the product price in their decision to purchase or not. The study concludes that enhancing service quality and managing price perception are crucial for influencing consumer purchasing decisions at Janji Jiwa Coffee Shop.