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All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS) Research Horizon
Widiartanto
Universitas Diponegoro
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Advertising and Wom Effect Towards Consumer Buying Decision Process on Janji Jiwa Coffee in JAKARTA Nicolas Putrajaya; Widiartanto; Hari Susanta Nugraha
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.8776

Abstract

This Research aimed to analyze Consumer behavior of Janji Jiwa coffee which focuses on the buying decision process from consumers, which includes the influence of Instagram promotion and word of mouth on buying decisions, which mediated by purchase intention and brand awareness from Kopi Janji Jiwa in East Jakarta. This Research survey was conducted through Questionnaire on 100 Janji Jiwa customers who have bought the Janji Jiwa coffee at least 4 times in Janji Jiwa outlets in AEON mall Jakarta Garden City and Transera Waterpark at East Jakarta. All the responses are processed with path analysis using Smart - PLS application. The results finding reveal that between Instagram promotion (Advertising) and word of mouth, Purchase Intention and Brand Awareness, and Buying decision, each of these variables has an effect on each other. But there are no influence between word of mouth on purchase intention. In Addition, Purchase intention and brand awareness are proven to mediate and strengthen the relationship between Instagram promotion and word of mouth towards buying decision.
The Role of Social Capital in Community Based Ecotourism: A Case of Batang District, Central Java, Indonesia Widiartanto; Fendy Eko Wahyudi; R. Slamet Santoso Santoso; Priyotomo
Research Horizon Vol. 2 No. 5 (2022)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.919 KB) | DOI: 10.54518/rh.2.5.2022.511-531

Abstract

This study explores the role of social capital in developing local community-based tourism innovation villages. Social capital, including social networks, beliefs, norms of reciprocity, and local cultural values, ​​is a vital asset in various local community development programs. Social capital will be reflected in the community's ability to work together, generate awareness and commitment, a sense of belonging, and social solidarity, and create active participation in achieving common goals. Its presence and role in society are crucial for the success of community development goals and programs, including the eco-tourism development program. This study used a qualitative approach based on a case study located in Batang Regency, Central Java, and conducted in-depth interviews with selected informants. The results show that social capital encourages the ability and capability of local communities to work together and coordinate to contribute to the sustainability of ecotourism productivity significantly. In particular, social capital impacts the readiness and knowledge of local communities on tourist villages, socio-environment, and economy. A part from the active participation of the local community in planning, implementing, and maintaining the tourism village and planning strategies to initiate community action, is an important factor in the sustainability of ecotourism management. In conclusion, several recommendations need to be proposed, including the cooperation of the local community with the Batang Regency Tourism and Culture Office. In addition to collaborating with private investors in order to develop tourism potential in Deswita Pandansari with a mutually beneficial cooperation pattern (mutual benefit). It is especially for the development of traditional arts in order to integrate local arts to support tourist destinations in Pandansari.
Co-Authors Fendy Eko Wahyudi Hari Susanta Nugraha Nicolas Putrajaya Priyotomo R. Slamet Santoso Santoso