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All Journal Media Mahardhika Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Management and Applied Social Studies Review
G. Oka Warmana
Universitas Pembangunan Nasional Veteran Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Peningkatan Penjualan Melalui Pemasaran Media Sosial Pada UMKM Di Tanggulangin Sidoarjo Nanik Hariyana Nanik Hariyana; G. Oka Warmana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 1 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.221 KB)

Abstract

Berdasarkan pengamatan awal di Kedensari RT.17 RW.05 terdapat sebuah Home Industri yang digerakkan oleh UMKM yang memproduksi kerajinan handicraft dan tas. Usaha yang dijalankan UMKM tersebut masih kurang mengalami berkembang dalam beberapa bidang antara lain: 1) Inovasi Produk 2) Pemasaran yang jangkauannya masih terbatas, 3) Saluran distribusi pemasaran 4) Manajemen Usaha yang belum tertata dengan baik. Oleh karena itu Tim Pikat merancang kegiatan alih pengetahuan tentang cara melakukan pengembangan produk dengan cara meningkatkan keragaman produk melalui diversifikasi, serta bagaimana merancang kemasan agar meningkatkan daya tarik dan memperkuat branding agar dapat menarik lebih banyak konsumen potensial serta memperluas peluang pasar ke berbagai daerah di luar Kedensari RT.17 RW.05. Pelaksanaan kegiatan pengabdian dengan menerapkan metode: Focus Group Discussion (FGD), demonstrasi, dan praktik langsung dalam kegiatan pelatihan. Kegiatan ini menargetkan beberapa luaran antara lain:1) Peningkatan produk baik secara kualitas maupun kuantitas 2) Penggunaan pemasaran Online. 3) Peningkatan aktivitas pemasaran yang mampu meningkatkan penjualan 4) Peningkatan manajemen usaha melalui pencatatan keuangan serta aktivitas usaha yang lebih baik.
Optimalisasi Bisnis Pengrajin Udeng Pacul Gowang Sidoarjo melalui Pembukuan Keuangan Digital dan Social Media Marketing G. Oka Warmana; Dewi Deniaty Sholihah; Januari Pratama Nurratri Trisnaningtyas
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 3 (2023): Volume 7 Nomor 3 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i3.21045

Abstract

Global market demands encourage Udeng Pacul Gowang craftsmen to continuously innovate and improve the use of technology in all aspects so that their products can compete in the free market. Even though the potential for this business is quite large, many Udeng Pacul Gowang craftsmen still experience problems in achieving success in their business. The solution offered is to provide training in order to increase literacy and skills to manage Android-based digital financial accounting through the "Buku Kas" and social media marketing. This training aims to increase partner business profits by expanding market reach and having good and structured financial records for business management. The results of the activity show that the skills of the trainees have increased in terms of financial bookkeeping and digital product marketing.
ANALYSIS OF TIPPING BEHAVIOUR TOWARDS ONLINE TRANSPORTATION SERVICE PARTNER BEFORE AND DURING COVID-19 OUTBREAK Muhammad Ahmi Husein; G. Oka Warmana
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.407

Abstract

Online Transportation Services are growing significantly in Indonesia from 2015 to 2020. With their proposed value propositions, this service has become one of the most popular services in Indonesia. Due to the high customer satisfaction of this service, many customers give tips to the driver or riders as a reward for the service. However, since the COVID-19 outbreak in Indonesia, the user traffic of this service has been decreasing significantly. As a result, many partners of this service cannot earn adequate income for their families. In response to this, to help alleviate the life of these service partners during the COVID-19 outbreak, a campaign has been started through social media to encourage customers to give more tips to these service partners. Based on this phenomenon background, this study was conducted to analyse the customer tipping behaviour change on this service before and during the COVID-19 outbreak in South Sulawesi and South East Sulawesi province. Wilcoxon Signed-Rank Test Analysis Method was used to analyse 74 respondent data. There are eight customer categories in this study. The results show significant changes in the tip size for Customers with No Income and Customers from South East Sulawesi category. Another interesting finding is that although most respondent customers as a mean to reward the service, the number of customers who give a tip for almsgiving is increasing significantly during the COVID-19 outbreak.
Credit Risk and Capital as Moderation of Liquidity on Bank Profitability G. Oka Warmana; I Wayan Suarjana
Management and Applied Social Studies Review Vol 2 No 1 (2024): Management and Applied Social Studies Review (MASSIV)
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/massiv.v2i1.5699

Abstract

Purpose – The aim of the research is to investigate how liquidity affects bank profitability in conditions where there is a trade-off between liquidity and bank profitability. Credit risk and capital are related to bank liquidity. The higher the credit risk, the bank needs to provide reserve funds. When liquidity decreases, it can be increased with additional capital Methodology – This research looked at 45 commercial banks operating in Indonesia in the 2017-2022 period. Interaction term is measured by the absolute difference of variables. Findings – The test results show that there is a trade-off between liquidity and profitability, especially in banks with high capital. Originality – This research uses credit risk and bank capital as moderating variables in the case of banking in Indonesia.
Co-Authors Dewi Deniaty Sholihah I Wayan Suarjana Januari Pratama Nurratri Trisnaningtyas Muhammad Ahmi Husein Nanik Hariyana