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p-Index From 2019 - 2024
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All Journal Journal Of Management Science (JMAS) The Eastasouth Management and Business
Sabil Sabil -
Bina Sarana Informatika University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The influence of brand ambassadors and brand image on the intention to buy food products Dede Suleman; Yulia Nur Hasanah; Sabil Sabil; Devy Sofyanty; Rachmat Sjarief; Fendi saputra
Junal Ilmu Manajemen Vol 6 No 2 (2023): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i2.226

Abstract

The important role of digital era consumers in making the buying process is quite different from before. Therefore, it is necessary to do research on the effect of Brand Ambassadors and brand image on Purchase Intention to purchase frozen food. The population in this study is people who live in South Tangerang with a sampling technique in the form of purposive sampling of 120 respondents. This study uses AMOS SEM data analysis techniques. The results of this study say that brand ambassadors and brand image have an effect on consumer buying interest and brand image is the factor that has the greatest influence on consumer buying interest.
The Effect of Total Quality Management (TQM) on Operational Performance in Garment Companies in Sukabumi Sabil; Nurnaningsih Utiarahman; Niel Ananto; Cherry Frame Lumingkewas
The Eastasouth Management and Business Vol. 1 No. 03 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v1i03.80

Abstract

TQM has emerged as an important management principle for improving operational performance in several sectors. The purpose of this research is to see how the influence of the TQM method on the operational performance of a clothing company in Sukabumi, Indonesia. Employee surveys were used to gather information, and multiple regression analysis was used to examine the relationship between TQM procedures and operational performance. Findings indicate that all elements of operational performance, including productivity, quality, cost, delivery, and flexibility, improve significantly through employee empowerment, continuous quality improvement, and fact-based management. The findings of this study have important implications for garment companies in Sukabumi and other similar industries in Indonesia.
Co-Authors Cherry Lumingkewas Dede Suleman Devy Sofyanty Fendi saputra Niel Ananto Nurnaningsih Utiarahman Rachmat Sjarief Yulia Nur Hasanah